Look at Walgreens and CVS’ remodeled stores that focus more on health
Published 1:27 PM ET Mon, 18 Feb 2019 CVS Health and Walgreens have both opened health-focused stores. CVS’ HealthHUBs focus on managing chronic conditions. Walgreens’ health-centric store offers lab testing, hearing care and eye care. As people shop online more, CVS and Walgreens are trying to give people reasons to keep coming into their stores. M. Spencer Green | AP A Walgreens and CVS drugstore are seen on adjacent corners at an intersection in Calumet City, Ill.
CVS Health and Walgreens are remodeling some of their drugstores to look more like doctor’s offices.
The two largest pharmacy chains in the U.S. have both opened redesigned stores that dedicate more space to health services and less space to staple products like greeting cards. As people shop online more, CVS and Walgreens are trying to give people reasons to keep coming into their drugstores.
While their redesigns are just tests at this point, they could become models for future stores. Here’s a look at CVS and Walgreens’ new stores. CVS’ HealthHUBs
CVS opened three concept stores, called HealthHUBs, in the Houston, Texas area in December. These locations dedicate much less space to typical drugstore products like greeting cards and seasonal items. Instead, these stores offer more health products like sleep apnea masks and devote space to services aimed at helping customers manage chronic conditions. Medical products
Sleep apnea masks are among the durable medical products CVS has added. Walkers are also sold at the redesigned stores. Bertha Coombs | CNBC CVS opened three pilot stores in Houston, Texas, that focus more on health than its traditional drugstores. Senior focus
Endcap displays show off technology to get seniors help when they’re having a medical emergency. Bertha Coombs | CNBC CVS opened three pilot stores in Houston, Texas, that focus more on health than its traditional drugstores. Room for yoga
The store’s wellness rooms host yoga classes, nutrition seminars and other health events. Bertha Coombs | CNBC CVS opened three pilot stores in Houston, Texas, that focus more on health than its traditional drugstores. Blood tests and nutrition advice
CVS’ walk-in clinics, MinuteClinics, now offer more services, including a lab for blood testing and health screenings. Nurse practitioners can screen patients for diabetic retinopathy, or vision loss associated with diabetes, as well as sleep apnea. The HealthHUBs also include a dietitian who can counsel patients in stores or connect them with Noom, an online weight-loss service. Source: CVS Health CVS’ new concept stores, called HealthHUBs, offer more health services than its typical drugstores. Care concierge
Each HealthHUB staffs a “care concierge” to help guide customers through the new health services and provides more care coordination between the pharmacy, the clinic and the other services. iPads are also stationed for people to browse health and wellness apps and shop on CVS’ website. Source: CVS Health CVS’ new concept stores, called HealthHUBs, offer more health services than its typical drugstores. Walgreens’ health-centric store
Walgreens renovated a store down the street from its Deerfield, Illinois, headquarters last summer. It combines many of the new concepts Walgreens is testing at stores across the country into one location. Health corner
Large light wooden beams hang from the ceiling with signs for the health services: optical, lab services, hearing, the “health corner” – where patients can make appointments, and pharmacy. The health services share one waiting room though they each have their own room.
People can head to the health corner to speak with a Walgreens employee, who the company calls ahealth guide, to book appointments. There, they can also schedule appointments on a tablet. They can also make them online or on the Walgreens app. CNBC Walgreens is testing a health-focused concept at a store in Deerfield, Illinois. Eye care
Inside the optical section, pairs of glasses dot the walls, including glasses from NBA legend Shaquille O’Neal. In the back is a room where independent optometrists perform eye exams. Walgreens is still testing optical services, having opened 10 in the Chicago area. CNBC Walgreens is testing a health-focused concept at a store in Deerfield, Illinois. Lab testing
LabCorp providers perform a handful of services, including blood work and drug tests. Walgreens started opening LabCorp testing sites in some of its stores in the summer of 2017. In October, the two companies announced they would expand their existing partnership and open at least 600 more locations. CNBC Walgreens is testing a health-focused concept at a store in Deerfield, Illinois. Hearing services
Walgreens has partnered with Starkey, a hearing aid manufacturer, to perform hearing tests and fit patients for hearing aids. They’ve opened nine locations across Illinois, Minnesota, Missouri and Florida. CNBC Walgreens is testing a health-focused concept at a store in Deerfield, Illinois. New pharmacy counter look
The pharmacy counters also got a makeover. They’re a bit more private now and there’s a dedicated lane for express checkout. To use this, customers link their credit card to the app and simply scan their app at check out. CNBC Walgreens is testing a health-focused concept at a store in Deerfield, Illinois. Pick up desk
While not health related, Walgreens dedicated a desk to “services,” including recent partnerships with FedEx and Sprint . In 2017, Walgreens inked a deal with FedEx to allow deliveries to be dropped off and held at Walgreens’ stores. Walgreens has also been working with Sprint to advise shoppers on phones and plans and let them pick up products they bought online in its drugstores. CNBC Walgreens is testing a health-focused concept at a store in Deerfield, Illinois. Beauty focus
To make room for the health services, the store shrank its stock room by 60 percent, according to a store employee. Most of the same products are on the shelves, though now beauty and health and wellness products are in the front aisles. The store still sells snacks and candy, but they’re in the back now.
Beauty products are the first items shoppers encounter when the walk in the store, with multiple displays placed on a diagonal to direct people’s attention to them. Walgreens has made this department one of its priorities, which was evident in the redesigned store. CNBC Walgreens is testing a health-focused concept at a store in Deerfield, Illinois.
— CNBC’s Bertha Coombs contributed to this report
Netflix Cancelled Its Marvel TV Shows As A Show Of Force
‘The Defenders’ Marvel and Netflix As you probably know by now, Netflix has canceled its two remaining Marvel dramas, cutting ties with The Punisher (which just debuted its second season) and Jessica Jones (which will still air its third season). The vigilante dramas join the recently departed Luke Cage , Iron Fist and Daredevil , the last of which was canceled after an uncommonly good third season (albeit one that acted as a viable series finale) despite reportedly high viewership numbers . All in all, the Marvel TV shows (including eight episodes of The Defenders ) had 12 seasons and 151 episodes of content.
With all of the talk about what this means for those shows and whether they will return in some capacity on Hulu or Disney+ (probably not, but even if they do, it certainly won’t be right away), it’s worth noting that the removal of the MCU TV shows marks a turning point for Netflix.
Netflix canceled the MCU TV shows in question, despite allegedly decent viewership and continual online buzz, because it could. Intentional or not, the axing of a show like Daredevil was a power move by the streaming giant, one that showed that no show and no IP was more important than the Netflix brand itself. More importantly, as Netflix spends billions of dollars to create original content to maintain its relative dominance in the streaming wars, the new normal goes right to the heart of why these shows got cut off.
In 2013, when the deals were first made for four interconnected MCU TV shows that would air on Netflix, it was a big deal that Netflix would get a piece of the MCU empire. Netflix’s original, high-value content was intended to make subscribers (and the media) take notice of the service. A service like Netflix was valuable and relevant because it had originals like House of Cards , Daredevil and Orange Is the New Black . Now, five and a half years later, the paragram has shifted 180 degrees.
Netflix has built itself up to the point where, specifically in its TV and documentary divisions, it is a brand unto itself. Netflix isn’t important because it has Russian Doll, The Chilling Adventures of Sabrina and Making A Murderer . Those shows are important because they air on Netflix. It’s the odd scenario that played out with You . The “romantic” melodrama/thriller, about a young man who becomes murderously obsessed with his latest love, was a blink-and-you-miss-it miss on Lifetime, to the point where the show was canceled even after a second season was commissioned. Yet the show ended up doing (allegedly) huge numbers on Netflix , and not only did it became a social media favorite but folks were treating it like a glorified Netflix original, unaware or indifferent to its basic cable origins.
In 2019, the TV and documentaries that debut on Netflix are, in terms of social media buzz, online/print media attention and pop culture buzz, “must-see TV” precisely because they are Netflix originals. That’s not to say that the likes of Hulu (The Handmaids Tale, Pen15 ) , Amazon ( The Marvelous Mrs. Maisel ) or even DC Universe ( Doom Patrol >> Titans ) don’t have their own buzz-worthy or media-friendly shows. But they are still attempting to create the impression—one vital to thriving in the coming streaming wars—that their service is equally essential to keeping up with the pop culture zeitgeist. Netflix has a huge advantage in their arena, both because it was first and because the media at large is only too happy to write about every new Netflix show as “your newest Netflix obsession.”
What Netflix wants, at least in terms of streaming services, is to be the modern-day equivalent of Walt Disney Animation or the Marvel Cinematic Universe. The Walt Disney and Pixar toons weren’t just animated blockbusters; they are considered generational moments (“Has your kid watched The Lion King yet?”) and must-see cinematic events, in many cases ( Sleeping Beauty , Pinnochio ) directly disproportionally to their initial theatrical success. As much money and/or acclaim as they get, you don’t see that kind of automatic attachment with DreamWorks Animation toons or even the recent Illumination giants.
That being said, I’m sure Universal/Comcast (which now owns DWA as well) will happily just take the money that comes with a successful theatrically released Illumination or DWA toon and worry about the generational footprint stuff later. Netflix’s various competitors, save for Disney+, may settle for the same comfort zone. Try as it might—with DreamWorks cruises, Netflix episodics, etc.—Katzenberg’s DreamWorks Animation was never really able to get its blockbuster franchises into the zeitgeist on the level of even recent Disney blockbusters. The brand has lost some of its luster from its 2004-2012 peak, when it was the only real competitor to the Disney/Pixar empire. (It’s no coincidence that Pixar’s prime artistic period was during this era as well.)
As for Marvel, right now, in 2019, the most significant selling point for an MCU movie is that it is an MCU movie. That wasn’t always the case, as Kevin Feige and friends had to start by making Iron Man , Thor and Captain America into crowd-pleasing entertainment (in an environment where a $370 million-to-$623 million worldwide box office cume was an unqualified success). It was five years ago, with Captain America: The Winter Soldier and Guardians of the Galaxy , that Marvel cemented itself as a brand unto itself. In 2011, Paramount/Viacom and Marvel sold Thor as “from the studio that brought you Iron Man. ” The MCU was “cool” because it featured Iron Man . Now, in 2019, you can argue that the biggest selling point for Captain Marvel is that it is the newest installment in the MCU brand. Captain Marvel is “cool” because it’s part of the MCU.
Five years ago, a show like Daredevil helped made Netflix into a big deal. Today, Daredevil would be a big deal because it aired on Netflix. That’s the difference, and that’s the reason it became disposable.
Netflix doesn’t want to be beholden to any third-party TV content, especially as Univeral, Warner Bros. and Disney are gearing up their own streaming services that will cause the likes of The Office , Friends and Daredevil to vanish from the service anyway. The Thanos-worthy massacre of Marvel’s Netflix episodics was a power move, one designed to show that no show, and no IP, is more valuable to the Netflix brand than any other.
Netflix, for better or worse, has become enough of a pop culture force (at least in terms of TV and documentaries) to reverse the dynamic that existed when Matt Murdock and Jessica Jones first showed up on your TV screens and laptops. When Netflix can turn a basic cable flop like You into a water-cooler-buzz show through sheer force of will (to say nothing of how Bird Box memes, be they genuine or manufactured, took over the Internet over the Christmas holiday), they don’t need to rely on any one buzzy show or seemingly invaluable brand. Netflix canceled Jessica Jones, Daredevil , Luke Cage , Iron Fist and The Punisher because it could. In 2019, Netflix is arguing that it’s a bigger brand than even Marvel’s televised cinematic universe.
If you like what you’re reading, follow @ScottMendelson on Twitter, and “like” The Ticket Booth on Facebook. Also, check out my archives for older work HERE . Scott Mendelson Senior Contributor
I’ve studied the film industry, both academically and informally, and with an emphasis in box office analysis, for 28 years. I have extensively written about all of said subjects for the last ten years. My outlets for film criticism, box office commentary, and film-skewing … Read More
TikTok Has Created A Whole New Kind Of Cool Girl Called Egirls
The TikTok opens on a teen girl with half-green, half-black hair, a compact of pink blush in one hand and a brush in the other.
“Don’t worry, I’m not gonna do what everyone thinks I’m gonna do,” says the voice-over, a clip from the 1998 movie Half Baked.
As she mouths along with the words, she cakes the blush on her cheeks and her nose, making her look like she spent too long in the sun.
If you haven’t spent time on the TikTok app, none of that makes any sense. But for those in the know, it’s a perfect encapsulation of egirls — a new kind of cool girl that was born and lives on the platform. She’s funny, she’s cute, she’s totally ’90s, and she knows exactly how to play with expectations.
TikTok lets users make videos up to 15 seconds long, set either to popular music or sounds they upload themselves. That’s why it made a lot of sense when TikTok merged with the app Musical.ly in 2018. TikTok’s parent company, ByteDance, is currently considered the world’s most valuable unlisted startup . It now has more than 800 million downloads worldwide.
At first blush, TikTok might look like a lip-syncing app, like Musical.ly was. But its users have evolved it into so much more. TikTok now plays host to memes, trends, and challenges that only exist on the platform. It’s been called the new Vine (RIP), and with good reason.
TikTok is being embraced by a younger generation that snubs Facebook and Twitter but loves Instagram. It’s not only a place for creativity but a place for the exercise of personal branding — a place to highlight your personality or craft one from the ground up. As much as TikTok is about memes, it’s also about just looking cool, being funny, and getting likes.
Somewhere in that mix of teenage yearning for identity and the drive for likes, the egirl was born. And she’s cooler than you.
Egirls have become a very visible demographic on TikTok — and, it appears, only on TikTok — consisting mainly of teenagers. The traits of an egirl are as ironic as they are oddly specific.
Marley / Via instagram.com The makeup is the most iconic part of the look — thick black eyeliner with wings and cute little shapes drawn with the same eyeliner under the eyes. Usually the shapes are hearts, but sometimes they’re dots or x’s, and they’re drawn with the sure hand of someone who grew up idolizing beauty bloggers. Across the cheeks and nose is a bright sweep of blush, with a touch of highlighter just on the button end, usually sitting above a septum piercing. Lips have either a clear gloss or a dark matte lipstick.
The go-to hairstyle is half-pigtails and maybe a smattering of snap clips at the hairline, if the person isn’t wearing a beanie. The color is likely to be unnatural in some way: half-black, half-something-else is a popular option.
The most joked-about look is an oversize band T-shirt over a striped long-sleeve top. On the bottom is either belted high-waist pants or an A-line skirt like the cute girls in animes wear.
Many play video games — they’re not to be confused with “gamer girls,” though — watch anime, and listen to sad songs by Billie Eilish and Lil Peep. Discord is the platform for catching up with fans.
Egirls know what memes are still funny and how to do the dances from Fortnite . PewDiePie’s “Bitch Lasagna” diss track is a familiar earworm.
Ashley Eldridge / Via instagram.com You can think of them like a modern-day “scene girl” from the mid-aughts. And like scene girls, egirls have a reactionary factor. Scene girls and emo girls were a counter to the preppy, Juicy Couture look of the era (see: Paris Hilton) the way egirls may be a counter to the polished, Facetuned Instagram influencer.
While there are certainly variations, and no one girl embodies every single stereotype, you only need to spend a few moments on TikTok’s For You page to start seeing egirls popping up on your screen.
The egirl has become such a ubiquitous presence on the app that there’s a whole genre of “egirl factory” videos. In these videos, people disappear into a room with that label and are transformed into the aforementioned style. And while these could be seen as mocking the trend, there’s a tone of jealousy and, perhaps, admiration. “If I become an egirl, will I finally get likes?” they ask.
But there’s also the term itself — egirl. It didn’t start on TikTok. The earliest definitions of “egirl” on Urban Dictionary, dating back to 2013, describe them as “internet sluts.” They’re girls who seek out gamer boys, luring them in with good looks and flirtation in hopes of getting their most prized commodity — attention. In short, it’s a misogynist insult born of boys fantasizing that girls who share their hobbies are clamoring for their time and energy.
“Egirl” is yet another entry in a long line of words thrown at young girls to diminish their interests — in this case, video games — and prop up the egos of young men.
But the egirls of TikTok aren’t afraid of the word. Yes, sometimes it’s used ironically, and yes, there are still plenty of people competing to take them down a notch. But TikTok egirls know that they’re popular — their follow counts on the app and their many imitators prove that. They don’t feel insulted. They feel cute, and they feel empowered.
Marley is 16 and lives in Colorado with her parents and 21 pets. On TikTok, she goes by thiccbeefcake69, with the display name “juul rips for jesus.” She has more than 150,000 fans on TikTok, and 2.3 million hearts (the equivalent of a “like”).
“I get called an egirl daily. It’s not that big of a deal to me, because it’s kind of like a title,” she told me.
thiccbeefcake69 / Via instagram.com In her videos, she embraces the ironic humor that defines both TikTok memes and the whole egirl thing, like the one where she defiantly cakes her cheeks and nose in blush. She knows who she is on TikTok, and she knows how to fuck with it.
Irony is a staple of Gen Z humor, even if they’re not always using the word correctly. Meme pages, for example, have given way to ironic meme pages. “Funny” TikTok compilations on YouTube have been replaced with “ironic” ones. What it signals, more than anything, is self-awareness. And Marley has heaps of that.
She got started on the app last October but quickly got discouraged after posting a few videos. “I’ve always suffered with eating disorders and anxiety and depression, and people called me fat and ugly, and it was hard,” she said. She deleted it soon after.
But then she found out one of her videos had blown up to 20,000 likes, and she re-downloaded the app. Her account took off, getting 10,000 followers in just a few days.
“I thought, ‘Maybe I have some kind of talent with this,’” she said.
Although she certainly fits into the egirl style, Marley said that’s just the way she’s always dressed, so it’s strange to see it now being cool on TikTok.
Marley grew up online. She had her first YouTube channel when she was 9. Although her TikTok videos are funny and full of app memes, she takes her presence seriously and isn’t afraid to speak her mind.
“I do talk about things” — she discusses transphobia, and how she is bisexual — “like it’s not OK to make transphobic jokes just for clout,” she said.
“People attack me for it but I don’t care, because I feel like if I’m going to have a platform, I want to use it in a way that’s helpful.”
Being a popular girl on the app has downsides. Some users are mean to her, and she gets contacted by older men with inappropriate sexual requests, sometimes offers of money for photos.
“It’s really creepy, because it happens to a lot of my friends,” she said.
Ashley Eldridge, 19, is an art student in Massachusetts who is known as ash.jpg on TikTok. She only got started about two months ago, and she already has 38,000 fans.
Ashley Eldridge / Via instagram.com “I thought it would be kind of fun and I was joking with my friends, saying, oh, if I dress up as an anime girl, I’ll get famous — and then I did,” she said. “And then it sort of transformed into this whole egirl thing.”
Eldridge’s TikToks are a perfect example of how self-aware some of these girls are. She knows exactly how boys her age react to girls who are popular online, especially to egirls.
“OK, riddle me this, why is it that men get so mad over girls being egirls,” she says in a recent video. “Listen, Jonathan, you’re going to sexualize me anyway, so why can’t I do it for a quick buck on the internet?”
“Sure, being valued and respected by your peers is cool, but do you want to know what’s even cooler?” she says in another video. “Being moderately famous on a kids app.”
There’s a heavy dose of irony in her videos, and they seem part performance, part real, never truly letting you know which it is. And she always keeps up the egirl look.
“That’s all just joking and acting and totally ironic, but I do dress like this every single day, and look like this every single day,” she said.
And she’s received her share of hate on the app for it, mostly from men and boys. Because like every cool girl that’s come before them, egirls are largely hated for daring to be girls getting positive attention and enjoying it. Eldridge pointed out that it just shows the hypocritical, sexist attitude to girls that’s not limited to TikTok.
“I don’t think it’s offensive when people call me an egirl,” she said. “And I don’t think it’s offensive when people comment that I’m looking for attention, because that’s what anyone’s doing on the app.”
Like Marley, she’s gotten gross messages from older men. And, also like Marley, she knows that as much as TikTok users love egirls, the app itself doesn’t always. The girls I spoke with told me they’ve had their videos taken down if they don’t strictly toe the line of what TikTok considers to be family friendly.
“I’ve gotten posts taken down because my skirt went up too much and my shorts showed,” said Eldridge. “If you’re wearing something too revealing, it will be taken down or it won’t get on the For You page.”
For Marley, a video with a short clip of her in the shower — filmed from the neck up to show her washing out hair dye — was enough to get one of her videos taken down.
For all the hate, though, TikTok does provide some protection.
Devan, 19, is from Maryland and goes by Buffi on TikTok. She has 43,000 fans and tags her videos “egirl” when she does the look. She said that because TikTok is so strict, it saves her from getting too much harassment on the app. Rather, people seek out other social media accounts to do that.
“My Snapchat and Instagram are both tied to my TikTok, so I will get photos, and I’ve had people offer me money for things,” she said.
Unlike Marley and Eldridge, Devan said she’s actually seen the egirl look offline, recently, at a concert. But all three teens say the trend wouldn’t be what it is without TikTok.
Whatever created them, egirls have lasted for more than just a blip on TikTok, and they’ve found community in one another. All three teens said they keep posting on TikTok because of the support they’ve received and the connections they’ve made.
Devan / Via instagram.com Marley said the app has, in fact, changed her life.
“I met my boyfriend on TikTok. I’ve met some of my best friends on there. It’s just funny how it works,” she said. “My life is completely altered.”
But beyond that, Marley said her TikTok popularity is empowering. It makes her see herself in a new light.
“All I’ve really wanted since I was young was to have people enjoy my comedy and my content, and now I have a following of people who think I’m funny,” she said. “It’s helped me get through thinking I’m not worth anything.”
And that just shows that as much as egirls could only have been created in this moment — a confluence of generational inclinations, a resurgence of ’90s style, and an app ripe for self expression — they’re also totally familiar.
On any platform, digital or otherwise, teen girls have always found ways to find themselves. The egirl is just the latest addition.
CORRECTION Feb. 19, 2019, at 21:39 PM TikTok and Musical.ly merged in 2018. An earlier version of this post misstated the year.
Internet worried about Karl’s cat
Video Image Chanel fashion icon Karl Lagerfeld dies aged 85 0:52 Legendary fashion icon Karl Lagerfeld has died after reportedly suffering from pancreatic cancer.
February 19th 2019 a day ago /display/newscorpaustralia.com/Web/NewsNetwork/Lifestyle – syndicated/ Lagerfeld, who died aged 85, last year declared his wish to be buried alongside his beloved kitty. Source:Supplied
Fashion designer Karl Lagerfeld has died at the age of 85, and the internet is worried about what will happen to his pampered cat, Choupette.
But before his death, the renowned creative force assured the elegant feline would be well looked after, set to inherit a good chunk of her owner’s $273 million fortune.
The white-haired Birman was a constant presence at the icon’s side, with more than 100,000 followers on her Instagram, a blog and a book featuring recipes and photos with model Linda Evangelista.
Choupette, whose social media profiles describe Lagerfeld as “daddy”, ate exquisite meals from silverware at the dinner table with Chanel’s artistic director and travelled by chauffeur-driven car.
The seven-year-old feline has an iPad, two personal maids, a bodyguard and her own fashion and make-up lines.
Karl Lagerfeld was besotted with his cat, Choupette. Source:Supplied
The seven-year-old white-haired Birman has her own Instagram account with more than 100,000 followers. Source:Supplied
After Lagerfeld’s death was announced on Tuesday morning EST, fans said they were “terribly worried” about what would happen to Choupette.
Lagerfeld had declared his wish to be buried with his cat. “There will be no funeral. I’d rather die!” he told Numero magazine last April.
“I’ve asked to be cremated and want my ashes to be scattered along with my mother’s … and Choupette’s, if she dies before I do.”
But if he died before his beloved pet, Lagerfeld said she would be the heir to his vast fortune “among others”.
“Don’t worry, there is enough for everyone,” he said.
Lagerfeld was estimated to have been worth about £150 million ($273 million). Choupette herself has reportedly made almost $5 million from her makeup line and selling other merchandise including scented candles that feature her portrait.
It seems likely the cat will be well looked after. “Choupette is a rich girl,” Lagerfeld told Vanity Fair . “She has her own little fortune. If anything happens to me, the person who will take care of her will not be in poverty.”
The Siamese has grown accustomed to a luxury lifestyle, sleeping in discarded Chanel garments and appearing on a Harper’s Bazaar cover with the designer.
Choupette once belonged to French model Baptiste Giabiconi, but after two weeks of house-sitting in 2011, Lagerfeld adopted the cat. “When he came back I thought, ‘I’m sorry, Choupette is mine ,’” said the designer in an interview with CNBC.
I’m terribly worried about what is going to become of Karl Lagerfeld’s cat, Choupette. pic.twitter.com/W5B2zfyApd
— Caspar Salmon (@CasparSalmon) February 19, 2019 My first thought was, “How sad and what a huge loss for the fashion industry,” then immediately followed by “I hope Choupette and Sébastien Jondeau will be OK.” L #KarlLagerfeld #RIP
— Tom & Lorenzo (@tomandlorenzo) February 19, 2019 So sorry for Choupette 😢😢😢 pic.twitter.com/IseVinfUsz
— Caprice Royal (@MonCapriceRoyal) February 19, 2019 She travelled with her owner all over the world. “Even if she sleeps, she doesn’t want to be alone,” said Lagerfeld. “She’s like a chic lady, like a kept woman with her personal maid.
“I never thought that I could fall in love with an animal like this.”
In 2015, the doting dad told The Cut Choupette was the “most famous” and “richest” cat in the world after she made $US3 million in a year through deals with a German car company and Japanese beauty brand Shu Uemura.
The Shupette by Karl Lagerfeld for Shu Uemura collection featured furry false lashes and “claw” polishes and the designer shot the promotional images and drew sketches of his beloved kitty.
View this post on Instagram 📚✒️ #GratitudeJournal #Basic
A post shared by Choupette Lagerfeld (@choupettesdiary) on Jan 26, 2019 at 8:51pm PST
View this post on Instagram “Currently, (Daddy) Lagerfeld seems happiest in the company of his six-year-old, white-coated Birman cat, Choupette, a “divine,” pampered creature whom the designer wishes, he has said, he could marry.” – @vfvanities 😽 Read the full @vanityfair article via #vfvanities bio link dahhhlings!
A post shared by Choupette Lagerfeld (@choupettesdiary) on Mar 7, 2018 at 8:32pm PST
View this post on Instagram Silly @suzymenkesvogue! Always trying to pap me. 😹
A post shared by Choupette Lagerfeld (@choupettesdiary) on Dec 6, 2017 at 8:54am PST
Choupette — which means “sweetie” in French — also brought out her own clothing and accessories line in 2014, featuring bags, shoes and scarfs branded with a cartoon “Monster Choupette”.
Lagerfeld once described her as having “a great personality, like a person”. While known for his occasional cruel comments about human women, the designer had only praise for Choupette. “She is peaceful, funny, fun and gracious, she’s pretty to look at and has good poise, but her main quality is that she doesn’t talk,” he told Numero magazine.
He adored her so much that even Anna Wintour once said she would like to be reincarnated as the cat.
“There are people I call my Choupettes,” Lagerfeld told Vogue last year. “(Luna Bijl) and the daughter of Vanessa Paradis, Lily-Rose Depp, they are my Choupettes.”
View this post on Instagram Get ready to pamper yourself with the #shupette holiday #makeup collection #karllagerfeld x @shuuemura_ww
A post shared by KARL LAGERFELD (@karllagerfeld) on Sep 5, 2014 at 4:09am PDT
View this post on Instagram Sending lots of love to Choupette today as she celebrates her 7th birthday! 🎉 #KARLLAGERFELD
A post shared by KARL LAGERFELD (@karllagerfeld) on Aug 15, 2018 at 2:04am PDT
View this post on Instagram Karl in #Pierreetgilles studio, portrait with #Choupette to be released on Oct 1st in the AW1314 issue of #NumeroHomme
A post shared by KARL LAGERFELD (@karllagerfeld) on Sep 23, 2013 at 3:30am PDT
But Lagerfeld said he was particular about what the Siamese was allowed to work on, declaring her “too sophisticated” to advertise “foodstuffs and things like this.”
Choupette has a private vet in Paris and is on first-name terms with the city’s top chefs. At Christmas, the spoiled puss feasts on custom dishes, such as Japanese-style beef or chicken gelée with asparagus.
7 Black Women With 4C Hair Reflect On The Journey & Joys Of Having A Beautiful, Coily Texture
7 Black Women With 4C Hair Reflect On The Journey &Joys Of Having A Beautiful, Coily Texture By Kayla Greaves 2 min ago
Hearing the words “bad hair” can be triggering for many black women with 4C curls — bringing up distressing memories like being told by a hairdresser their hair was “unmanageable,” hearing negative comments about their texture from family members, or even being teased at school. It can be especially painful when other people of the same race, but who have looser curl patterns, are praised for having what some black folks have long deemed as “good hair.”
Although the second wave of the natural hair movement has been able to reach a global audience through social media, people with type 4 tresses still deal with texture discrimination from their own communities to this day.
But the notion that 4C hair is anything but glorious is in stark contrast to the beauty standards that were upheld in many traditional,pre-colonialAfrican societies, in areas where this hair type was common. “With 4C hair, highly textured hair, it was actually used as more of an art form,” Dr. Afiya Mbilishaka , assistant professor of psychology and researcher at the University of the District of Columbia, tells Bustle. “Our hair was supposed to grow up towards tothe heavens as a way to connect to the spiritual world.”
Today, several black women seem to be embracing the magic of their roots. People like Buzzfeed Senior Beauty Editor Essence Gant , The Weekly Reid web series host Danae Reid , stylist Chloe Lucan , along with four other women Bustle photographed, have all ditched the outdated mentalities and straightening products in exchange for their magical, fluffy Afros. And they’re more proud than ever to share not only their hair journeys, but also the joys of having beautiful, 4C coils. Chloe Lucan, 26 — Silver Spring, MD
“I was around 19 or 20 years old — just about to graduate college —when I decided I wanted to stop perming my hair. I started reading a lot about the chemicals in perms and I thought, ‘This is not safe for me. I shouldn’t need to do this.’ On top of that, I started doing some research into Eurocentric standards of beauty , which made me question why I never learned how to take care of my own natural hair. That’s when I started transitioning out of my relaxer.
Once I did my big chop, I didn’t even know what texture I had. I wasn’t sure how to style my hair, and I was using all the wrong products that ended up making my hair look greasy. It was a challenge. But I was still always OK with it and how I looked. I just knew it would take time to learn how to do my natural hair, so I had to be patient when it came to figuring out how to work with it.
But what actually made things difficult for me was when my boyfriend at the time told me he couldn’t date a girl with natural hair. That obviously hurt in the moment, but I ended up leaving him and kept doing my hair. I just said to myself, ‘I’m gonna figure this out.’
Now that I’ve been natural for a few years and have gotten my hair routine down, the joy I find in having 4C hair is definitely the flexibility. I can pretty much do whatever I want with my hair. I can manipulate it to mimic any texture, or I can braid it, twist it. I can make it into anything I want it to be.” Arielle Bines, 23 — Bronx, NY
“I first discovered my texture as I stepped away from perming my hair. I was over the chemical burns and the scabs that came with it. It just started to feel gross. I was also getting ready to move to college soon in Plattsburgh, NY, at the time, and I was worried that there would probably be no black hair stylists up there. So I just decided to get braids that could last until I went back home to visit my regular stylist.
One time, I ended up just taking my hair out on my own and saw my texture, kind of by accident. I never really understood how to do my own natural hair, and I didn’t realize I had to comb my hair out before I shampooed it. Long story short, my hair got completely matted, and that’s when I was like, ‘Well, I guess I’m doing the big chop today.’
But I honestly hated my hair at first — I cut it totally uneven. It was also just a pain at first, because I never thought that I could wear my natural hair out anywhere and have it be socially acceptable. My mom had always taught me that certain people aren’t going to like my hair, or it’s going to be the make-or-break factor for when I get a job. Back then, I always wanted to make sure that my hair was something that was socially digestible for people who may not be exposed to 4C kinks. But now? I’m rocking my natural hair out for job interviews.
Believe it or not, the joy of my hair is the fact that I have to put work into it. But that’s because I can do so many things with it; I can style it so many ways. It can be voluminous by just getting it wet, or it can be flat by using a blowdryer. My hair can also easily form into a bunch of different shapes, so of course it’s going to be a lot of work to take care of — that’s why I love it.” Essence Gant, 32 — Augusta, GA
“I started transitioning in 2009 with braids and weaves. Then in 2010, when I was graduating undergrad and headed to grad school, I went to my sister, who works as a stylist, to cut off the relaxed ends. Of course, I knew what I was getting myself into, but I will say I was nervous leading up to the cut, because I didn’t know what my hair was going to look like. Natural hair was unfamiliar.
I really did like my texture a lot once I saw it, so I didn’t really have any physical or emotional struggles, personally. But I did notice a difference in the way other people treated me — mainly in my interactions with black men, or boys, really.
This one guy in particular, who I kind of talked to a little bit in high school, was like, “Why did you do that to your hair?” — as if I had committed a crime or something. I also noticed the number of black men who would try to talk to me or get my number declined significantly. I hate saying that, because I love black men and that’s my preference, but it’s my experience — it’s the truth. And the black men who tried to talk to me, for the most part, were always the super ” hotep” ones, who would say things like, “What’s up my beautiful, African queen, sister girl.”
But as far as acceptance goes today, beyond just black men, I do feel like things are getting better. The natural movement has become much stronger overtime — it’s so normalized now. We even see 4C hair on shows like Insecure . It’s becoming a real part of the narrative around the standard of beauty.
In terms of joy, honestly, I’m going to be real: I just look really good. Wearing 4C hair as my crown is how I’m supposed to look. I’ve had wigs that cost more than my rent, and they still don’t look better than what’s growing out of my head. You just can’t beat it. 4C is good stuff.” Paigee Keize, 27 — West Hampton, NJ
“I went natural in 2010, during my senior year in high school. I tried the whole healthy relaxed journey before, but it wasn’t really working out. So, literally, one day, I just went to my bathroom and just cut all the permed hair off.
When I first saw my texture, I was scared, because I’ve had relaxers the majority of my life. Going natural was something new. It takes a while to look at yourself in the mirror and feel good, because you’re like, ‘What did I just do to myself?’
I struggled trying to feel feminine at first. I felt really aggressive with short, natural hair, so I started focusing on accessories — like a good headband, earrings, stuff like that. And keeping my eyebrows done, because once your eyebrows aren’t done, it’s all downhill from there.
After the cut, I let my hair grow out for a while and I’ve fallen in love with my texture ever since.
I find joy in the fact that I can do anything I want with my hair, and I don’t really have to worry about the same things I did when it was relaxed. Like, sure, I have to worry about the breakage, things like little fairy knots, and my scalp can be sensitive. But other than that, I do like that I can twist my hair, or I could just ‘fro it out, or anything like that. I love the versatility. I’ve cut it, it’s been long, it’s been short — it’s just fun to work with.” Danae Reid, 22 — Philadelphia, PA
“I first discovered my natural texture when I was about 6 or 7, but I didn’t start appreciating it until about maybe a year ago, if that.
I grew up in a predominantly white suburb, so it was hard not to notice that my hair was very different from everybody else’s; I thought straight hair was the beauty standard. I remember at summer camp or pool parties, specifically, being so embarrassed about having to braid my hair back and wear caps to keep my hair dry when I wanted to go swimming. While my friends, who were mostly white, could wet their hair in the shower and come out with it still looking sleek, mine poufed up and I was really sad about it. I thought my hair was ugly.
I’m not even exactly sure why I thought that about my hair. I just remember when I would watch TV as a kid, no one’s hair was like mine. There was no representation. On top of that, kids would joke about my hair, and call me Buckwheat , call my hair nappy. I think I internalized a lot of that, too.
I ended up perming my hair in 2013, my senior year of high school. But I also dyed it within the span of two weeks, back to back, and my hair fell out. That’s when I started going back natural to help my hair grow. But even though at that time natural hair was becoming more popular, with my texture, I still worried about being able to get a job, because we’re taught that natural African American hair is not professional.
But I’ve definitely grown to appreciate how different my hair is since. And getting compliments from people who say they love my texture helps a lot, too. These days, I feel like I can wake up and it’ll look good if I just fluff it out, I don’t even feel the need to do any extra twisting or anything like that to manipulate it. 4C hair looks really good to me.
The joy I’ve found through my hair is finally being able to appreciate my heritage, and understand that beauty is diversified. One day, I’ll probably have a daughter who may have hair like mine, and I’ll be able to encourage her to love her hair, too.” Janel Young, 27 — Pittsburgh, PA
“I remember there was a point where I never thought I could go natural. Then one year, I went to Afropunk with some friends, and I saw so many girls with their natural hair out, and I wanted that, too. That marked the beginning of my transition.
Once I had a good amount of new growth, I was finally ready to cut off my permed ends. And ironically, it was New Year’s Eve that day — the perfect time for a new beginning. I went to a salon I had gone to a few times in Astoria, NY, to get my cut, and I thought it looked amazing once my stylist was done. It was the first time I was really getting to see all of my texture, and I got really, really excited thinking about all the things I could do with my hair in its new form.
When it was time to get my hair styled, I remember I went to an Afro-Latina woman’s chair, who appeared to either have a relaxer or tight curls she straightened a lot. While she was styling my hair, I could see it in her face that she was getting really frustrated. Then she said to me, ‘You need to put something in this. You need a treatment like keratin or something, or else it’s just going to be Afro-y.’ This was all after she just watched me get rid of my permed ends.
I immediately got up out of her chair and told her she didn’t need to style me, then I went home and just did it myself. It just sucked hearing those words from another black woman.
But from there on, it was honestly a whole learning process — and at times, a struggle. I couldn’t do a lot of the styles I used to do when my hair was permed anymore. I had to find new products, make extra time on weekends for wash day, things like that. I also had to let go of certain expectations I had for my hair, like being obsessed with having a defined curl pattern. Sometimes my hair just does whatever it wants to do, and I’m really comfortable with that now.
The joy of having 4C hair is the fact that it’s so strong. My hair can handle a lot of different styles. And once you master your hair care routine, you just are so much more confident.” Jasmine Thimothe, 32 — Brooklyn, NY
“When I first discovered my hair texture, it was around 2005. That’s when I transitioned from using a perm to going natural. I started off wearing braids for about a year to help my hair grow, and then after I took them out, I finally got to explore my hair texture a little bit.
But to be honest, I didn’t know how to work with my hair. There weren’t many videos online or anyone telling me what to do with it at the time. So I ended up getting locs, and that lasted for about 10 years until 2018, when I finally combed them out. That’s when I saw my hair texture again. I still didn’t know what to do with it yet, but this time I discovered YouTube.
Once I was finally able to figure out what works for my hair — what didn’t, what styles are great for my hair, and all that — that was when I was able to fully embrace it.
For me, the joys of having 4C hair is probably the versatility. You can work it straight, you can rock it in a kinky twist-out, you can sport it natural, flexi rod it up — there’s so many different ways to wear it.”
Photos by Colette Aboussouan
Hair and makeup by Karla Hirkaler using Amika and Make Up For Ever USA
Good Hair is a new series from Bustle that — coupled with our Black & Thriving package — will explore and celebrate the joy of having 4C coils. Check back throughout the month of February for more.