Fashion

The Retail Apocalypse: These 15 Retailers Have Filed for Chapter 11 Bankruptcy

The Retail Apocalypse: These 15 Retailers Have Filed for Chapter 11 Bankruptcy

Hiplist Could this be the end of retail?
Unfortunately, more retailers are filing for Chapter 11 bankruptcy these days and closing their doors shortly after, or they’re having difficulties making things work. While a Chapter 11 filing indicates signs of financial struggle, it does not always suggest that a company is doomed, with little hope of coming back. Instead, it requires that the struggling business reorganize its debt under the protection of the bankruptcy court.
However, it’s always a good idea to know which of your favorite retailers have filed for Chapter 11 bankruptcy protection so you can be aware of sales and store closures happening near you. Retailers that have filed for Chapter 11 bankruptcy over the past year: 1. Beauty Brands
In January 2019, Beauty Brands, a salon and spa superstore headquartered in Kansas City, Missouri, filed for Chapter 11 bankruptcy protection, according to these court documents .
However, bids are being considered to keep stores open. As of January 18th, 2019, Absolute Beauty, controlled by founder and former CEO of Beauty Brands Robert Bernstein, submitted a bid for the retailer for $4.65 million that would keep 23 Beauty Brands stores open and keep 875 jobs. 2. Bon-Ton
In February 2018, Bon-Ton, a department store chain, filed for Chapter 11 bankruptcy protection and closed its doors in August 2018 due to ongoing struggles with declining sales.
However, in late 2018, a tech company, CSC Generation Holdings, signed a deal giving it the rights to Bon-Ton and its subsidiary department store chains, Boston Store, Bergner’s, Carson’s, Elder Beerman, Herberger’s, and Younkers. CSC plans to focus more on an e-commerce experience, with the possibility of re-opening a few stores in Colorado, Illinois, Indiana, Wisconsin, and Pennsylvania. 3. Brookstone
In August 2018, Brookstone, the retailer that sells a variety of gadgets and unique gifts, filed for its second Chapter 11 bankruptcy, due to declining foot traffic and mall sales. After the filing, Brookstone closed their 101 mall-based stores; however, they continue to operate 35 airport stores and maintain its e-commerce and wholesale business while the company seeks a buyer. 4. Charlotte Russe
In February 2019, Charlotte Russe, the fashion store for young women, announced that they have voluntarily filed for relief under Chapter 11 of the Bankruptcy Code . As part of the filing, Charlotte Russe will close approximately 94 of its 512 mall-based store locations, but the Charlotte Russe website and other stores will remain open at this time. Find out if your store is closing here . 5. Claire’s
In March 2018, Claire’s , the teen accessories retailer, announced a filing for Chapter 11 bankruptcy protection and pursued a financial restructuring in order to eliminate a massive amount of debt. As part of the restructuring process, Claire’s closed 92 mall stores and pursued restructuring efforts.
In October 2018, Claire’s emerged from the Chapter 11 financial restructuring that enabled them to eliminate $1.9 billion of debt and gain access to $575 million in new capital. 6. David’s Bridal
In November 2018, David’s Bridal, the nation’s leading bridal and special occasion dress retailer, filed for Chapter 11 bankruptcy with a plan to cut debt by more than $400 million and a deal with lenders that will keep stores open during a reorganization.
In January 2019, David’s Bridal announced that they had successfully completed its financial restructuring and emerged from Chapter 11 bankruptcy . The retailer plans to offer lower prices, expanded dress sizes, free wedding registry, expanded sizes online, and store events. 7. Gymboree
In January 2019, Gymboree filed for Chapter 11 bankruptcy with plans to close all Gymboree, Gymboree Outlet, and Crazy 8 stores and online websites. They are hoping to preserve Janie and Jack by pursuing a sale of the business. Read more about Gymboree’s restructuring . 8. Mattress Firm
In October 2018, Mattress Firm, America’s largest mattress specialty retailer, filed for Chapter 11 bankruptcy . The company closed over 700 of its 3,300+ stores as part of their restructuring plan and received commitments for about $250M to help support ongoing operations during the process. The company also obtained another $525M in lines of credit to finance its exit from bankruptcy. 9. Nine West
In April 2018, shoe retailer Nine West Holdings Inc. filed for Chapter 11 bankruptcy , with court documents showing the company owed more than $1 billion to as many as 50,000 creditors. In June 2018, the company sold off its namesake brand, along with its handbag brand, Bandolino, for $340 million.
Although the company announced it would operate as usual through the bankruptcy, it recently asked investment bank Lazard Ltd. to help explore a sale for its remaining assets, which include its jewelry and jeans businesses, as well as its women’s clothing lines, Kasper and Anne Klein. 10. Payless ShoeSource
In April 2017, Payless ShoeSource first filed for Chapter 11 bankruptcy , which resulted in an agreement with lenders to close hundreds of stores and reduce debt. In January 2019, Payless filed for Chapter 11 again with intentions to use the proceedings to facilitate a wind-down of its approximately 2,500 store locations in North America and its e-commerce operations.
Payless will honor customer gift cards and store credit until March 11th, 2019, and allow returns and exchanges of applicable non-final sale purchases made prior to February 17th, 2019, until March 1st, 2019. Read more about Payless ShoeSource’s restructuring . 11. Rockport
In May 2018, Rockport filed for Chapter 11 bankruptcy due to declining traffic to physical stores. At the time of the filing, the brand hoped to keep the business alive by selling to a private equity firm.
In August 2018, the company sold most of its assets, including the Dunham, Aravon, and Rockport brands; the wholesale and e-commerce operations in North America for those brands; and all international operations for $150 million to an affiliate of Charlesbank Capital Partners, according to court documents and information from the company. 12. Sears Holdings
In October 2018, Sears filed for Chapter 11 bankruptcy , following years of financial struggles. Despite reducing assets and selling real estate over the years, the company was unable to pay off its debt. Sears Holdings, the parent company of Sears and Kmart, said it plans to keep profitable stores running.
Once the latest round of Sears store closings is complete in March 2019, the total number of Kmart and Sears stores open in the U.S. will be approximately 600. 13. Shopko
In January 2019, Shopko filed for Chapter 11 bankruptcy as a result of excessive debt and ongoing competitive pressures. At the time of this announcement, Shopko made plans to close stores and relocate several Optical centers to freestanding locations.
Moreover, in a recent statement, Shopko announced they’re planning to close over 130 more stores, with most stores to close by May 2019. You can find a complete list of over 250 store closures in this Shopko document , as well as more information about Shopko’s restructuring process. 14. Southeastern Grocers (Winn-Dixie, Harveys, & BI-LO) In March 2018, Southeastern Grocers, the parent company of the grocery chains Winn-Dixie, Harveys, and BI-LO, filed for Chapter 11 bankruptcy . As part of the bankruptcy proceedings, the company closed 94 of its grocery stores, with approximately 582 locations remaining open. The restructuring plan aimed to decrease overall debt levels by approximately $600 million.
Later in 2018, Southeastern Grocers successfully completed its financial restructuring and emerged from Chapter 11. With a solid financial foundation, SEG plans to further advance its business through store remodels and new stores. The Company will also invest in additional customer programs, including the introduction of the new SE Grocers rewards loyalty program that launched in July 2018. 15. Things Remembered
In February 2019, Things Remembered, the leading omnichannel retailer of personalized gifts and merchandise, filed for Chapter 11 bankruptcy . The company executed an agreement to sell most of its business to Enesco, LLC, a global leader in the giftware, home décor, and accessories industries.
Enesco intends to operate Things Remembered online, through direct mail, and B2B retail businesses, as well as a portfolio of current stores under the Things Remembered brand. Do you think these brands will survive and thrive… or go out of business?
Interestingly, some investors believe popular retailers like JCPenney, Barnes & Noble, Party City, and even Macy’s may not survive 2019. 😩

Tkachuk parents proud and nervous as sons set to battle (again) – Sportsnet.ca

CHOOSE PLAN
The scene had played out in the players’ wives room over a decade ago as his father, Keith, did battle on the ice for the St. Louis Blues.
The victim was eight-year-old brother Brady who unwittingly allowed himself to be prone in a mini-stick battle postponed by the antics of a nine-year-old sibling.
“I’m sure my mom was just looking at these two idiots throwing each other around and saying, ‘just let them be – I need a break,’” laughed Matthew, receiving confirmation from his mom, Chantal.
“There were a few people with some pretty wide eyes,” she recalled. “It didn’t really faze me all that much because it was one of many incidents like that.”
As Matthew remembers it, his father was nonplussed to see his banged up son after the game either.
“It was after a win because if it was after a loss my dad would be pretty pissed off at us,” he smiled.
“He said, ‘come into the dressing room’ and we continued to play mini hockey all bloodied up. My dad is like, ‘go see Ray (Blues head trainer Ray Barile).’ I don’t know if he stitched him up or put a little glue on him, but fixed him up pretty good. Then we went home. It was just a normal night.”
As Keith recalls, “not my problem. I was busy.” Gordie How poses for a photo with the Tkachuks (L-R): Matthew, Brady and Keith.
On Sunday the two combatants, er, brothers, will face off in an organized game for the very first time as Brady’s Ottawa Senators will host Matthew’s Calgary Flames. Chantal, Keith, daughter Taryn and 35 other friends and family members have been assembling in Ottawa over the last few days, turning the family affair into a family reunion.
The group has been giddy with excitement since Christmas when Grandpa Don – known as “Bada” thanks to young Matthew – had custom jerseys made up for the occasion. Grandpa Don came up w these beauties, modelled by Brady, Taryn & Matthew Tkachuk, which will be worn by almost 40 family members and friends Sunday in Ottawa when the two brothers meet in a game for the first time in their lives. Mom has one rule: “No fighting!” pic.twitter.com/EF8loG8bd4
— Eric Francis (@EricFrancis) February 22, 2019
One side features Calgary colours and Matthew’s name and number, the other represents Ottawa with its colours and ‘Brady’ down the sleeve. On the back, each player’s number is on its respective side with ‘TKACHUK BROTHERS’ emblazoned across the top.
“Honestly, I still kind of find it surreal,” said Chantal of the big league meeting both Scottsdale-born kids dreamed of.
“I obviously hoped for their sake their dreams would somehow come true, but now that it has, it’s pretty cool and special. I’m nervous because I want them both to do well and I don’t want either of them to do anything stupid.”
Which brings us to the ground rules of their upcoming play date.
“They know me enough to know what the rules are: just don’t fight,” said mom of words she’s echoed for years. “Please don’t fight.” THIS SUNDAY: Home to the “Big Rock”, @RonMacLeanHTH & @TaraSlone go LIVE from the @townofokotoks for stop #20 of the @Rogers #HometownHockey Tour!
— Rogers Hometown Hockey (@hometownhockey_) February 23, 2019
Both first round picks – Matthew sixth overall in 2016, and Brady fourth last summer – inherited their father’s penchant for perturbing.
Both unafraid to get in anyone’s face and occasionally drop the mitts. Chantal can attest to the fact they come by it honestly.
“They would fight all the time,” she sighed. “They were typical brothers. They were, and still are, each other’s best friend. They’re 21-months apart and they’re a bit of a package deal.
“We would laugh when they’d be playing outside and say, ‘it’ll be 10 minutes before one of them comes in griping about the other.’ Sure enough, something started and in they’d come. They weren’t easy on one another. Matthew pushed Brady and had a size advantage. He was never going to let up on him just because he was younger.”
The Flames fly in to the nation’s capital Saturday, allowing for both brothers to join the fully catered family festivities at a Kanata hotel that night where plenty of stories will be swapped, including the aforementioned bloodbath.
One thing the boys likely won’t be fighting over is this weekend’s tab.
“Who do you think is paying for it?” asked Chantal, rhetorically, when asked which one of the boys who are currently making base salaries of $925,000 US is paying for the hotel rooms, flights, tickets and food.
“We’re paying for it.” Sidney Crosby with young Brady (L) and Matthew Tkachuk.
The game, which will be featured on Rogers Hometown Hockey, will provide a fascinating dynamic between two cornerstones of their teams. Brady has made tremendous inroads as one of the NHL’s top rookies with 13 goals and 30 points in 49 games. Matthew’s 24 goals and 59 points in 60 games has him amongst league leaders and in line for a new contract this summer that will undoubtedly make him the highest paid Flame of all time, at over $7 million.
Brady, 19, is slightly taller and skinnier than the 6-foot-2, 202-pound Matthew and has also compiled 61 penalty minutes compared to big brother’s 50.
Dad is forever proud of how the two gritty left wingers are both known as consummate team players who will forever stick up for teammates. Chantal says the ideal outcome would be a close game in which neither of those PIM totals increase.
“The perfect scenario is overtime so each team gets a point,” she said on behalf of moms around the world in support of fairness. Both are super competitive and both will want to win.”
And both will have a close eye on one another, as always. %2Fhockey%2Fnhl%2Ftkachuk-parents-proud-nervous-sons-set-battle%2F Join the Conversation When submitting content, please abide by our submission guidelines , and avoid posting profanity, personal attacks or harassment. Should you violate our submissions guidelines, we reserve the right to remove your comments and block your account. Sportsnet reserves the right to close a story’s comment section at any time. LATEST NHL NEWS

Green Marketing

Consumer cognizance towards jet plane mart 1. EXECUTIVE SUMMARY Terms cargon gullible trade and surroundal merchandising appear frequently in the popular press. M some(prenominal) judicatures around the humankind kick in a bun in the oven become so interested abtaboo discolor trade activities that they welcome attempted to pose them. Other similar terms implementd ar Environmental merchandise and Ecological grocerying. Ameri th actors line out trade Association Define park merchandising is the selling of pull up stakess that be presumed to be surroundally safe. Thus verdure selling in incorporates a broad range of activities including ? ? ? harvesting modification, Changes to the overlapion process, Packaging changes, As well as modifying publicize To succeed, every gullible strategy must(prenominal)(prenominal) fulfill trey criteria ? premier(prenominal)ly, it must be a sustainable and conceivable schedulemed, which brings real social welfarg ons to the surround. ? Secondly, it must deliver sound economic ROI and matched remunerateoff to the backing. ? Thirdly, it must be supported by relevant colour mess terms, which vacillate with customers and prospects. Basically the main aim of the createing class is to analyze the developments which atomic number 18 victorious place throughout the world to lift thousand harvest-homes and kilobyte selling. human activity of the project The title of the project is Consumer aw beness towards colour selling. 1 Consumer sentiency towards common land trade ? Objectives of Research To visualise the level of aw arness regarding unripened selling among consumers. To render the geting behavior of consumers tie in to viridity merchandise. To come across how kilobyte marting assistants Company to built its meet. To transform opening night interpreted by government towards verdure foodstuff. To understand the success of green trade as a corporate soc ial responsibility. Limitations of the study Demo graphical recordic Constraints forget be a main issue of concern. This is delinquent to the reason that the selective instruction collection de crash be restricted to the Borivali and Kandivali region. Unaw arness people be un awake of the i. e. parkland trade. Time Constraint the time duration for doing the realised look on green market is very special(a). putting surface marketing a broad topic which requires an in-depth enquiry and analysis. Due to the time extremity given for research is very limited. 2. RESEARCH METHODOLOGY 2 Consumer sentiency towards super C tradeResearch Methodology is a sort to systematically solve the research problem. It may be unders excessivelyd as a science of poring over how research is d ane scientifically. When we talk of research methodology we non altogether talk of the research methods solely also consider the logic shag the methods we theatrical role in the context of our research study and explain wherefore we ar using a particular method or proficiency and why we are non using others. The major gradations twisting in research process are ? Formulating the Research problem ? election of Research white plague ? Sources of Data ?Processing and analyzing the instruction ? Formulating the Research Problem The problem well defined is half solved. The formulation of a world big topic into a specific research problem constitutes the beginning step of specific enquiry. ? Unit of analysis Consumers among age assort of 25 to 30 yrs. ? Characteristics of Interest backbone of verdure trade. ? Choice of Research Design Every project requires an action plan and method for conducting a study. This project is more(prenominal) prone to single cross-sectional descriptive research design. 3 Consumer sensory faculty towards dark-green merchandising Sources of Data The selective discipline presented are both primary selective information an d substitute entropy. ? Primary Data The primary data are those which are collected afresh and for the first time, and thus come on to be original in character. We collect primary data during the agate line of doing experiments in an experimental research simply in solecism we do research of the descriptive oddball and performs surveys. Here the Primary data pass on be collected by heart of preparing a questionnaire and getting it delineate full by a large exemplification space. These questionnaires entrust back up in drawing conclusions round the case. Secondary Data Secondary data means data that are already gettable i. e. they refer to the data which lead already been collected and analyzed by someone else. When the researcher go fors secondary data so he has to look into dissimilar sources from where he fundament obtain them. In this case he is certainly non confronted with the problems that are usually associated with the collection of original data. Seco ndary data may all be published data or unpublished data. ? Processing and analyzing the data The data analysis has been done in correct form.Usage of current information & graph is do in the project so as to overhear it easier & conquer to understand. 3. INTRODUCTION TO chiliad market Environmental issues throw off gained vastness in wrinkle as well as in national animateness throughout the world. It is not deal that a a couple of(prenominal) farters of different countries 4 Consumer sense towards Green marketing or a couple of(prenominal)er big re proper(a) offned business houses are concerned about the twenty-four hours to day deterioration of oxygen level in our atmosphere but every parking area citizen of our country and the world is concerned about this common threat of global warming.So in this scenario of global concern, corporate houses has taken greenmarketing as a part of their strategy to rear products by employing milieual claims either about the ir attributes or about the systems, policies and processes of the sozzleds that manu itemure or sell them. 5 Consumer sensory faculty towards Green Marketing Clearly green marketing is part and parcel of overall corporate strategy a longsighted with manipulating the traditional marketing mix (product, price, promotion and place), it require an understanding of public policy process.So we throw out say green marketing covers a broad range of activities. 3. 1 Definition & Meaning According to the American Marketing Association, green marketing is the marketing of products that are presumed to be surroundally safe. Thus green marketing incorporates a broad range of activities, including 6 Consumer cognisance towards Green Marketing ? ? ? ? Product modification, Changes to the production process, Packaging changes, as well as Modifying advertising. So, in simple terms Green marketing refers to the process of selling products and/or assistants based on their environmental benefits.S uch a product or service may be environmentally intimate in itself or cleard and/or packaged in an environmentally friendly agency. 7 Consumer sensory faculty towards Green Marketing Green marketing consists of all activities designed to give back and facilitate any exchanges intended to action human affects or indirect requests, such(prenominal)(prenominal) that the satisfaction of these ask and losss occurs, with stripped foul impact on the inherent environment. 8 Consumer knowingness towards Green Marketing The numerous significations of green The different meanings of GREEN 9 Consumer Awareness towards Green Marketing . 2 Evolution of Green Marketing The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three casts ? First phase was termed as Ecological green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmenta l problems. ? Second phase was Environmental green marketing and the pore shifted on brush engineering that voluminous designing of innovative wise products, which take care of contaminant and devastate issues. Third phase was sustainable green marketing. It came into prominence in the late 1990s and early 2000. 3. 3 Importance of Green Marketing 10 Consumer Awareness towards Green Marketing Human Beings sport limited options on the earth, with which she/he must attempt to provide for the worlds unlimited essentials. at that place is extensive debate as to whether the earth is a resource at mans disposal. In market societies where there is freedom of choice, it has generally been recognised that individuals and governances prolong the right to attempt to have their wants satisfied.As firms face limited natural resources, they must develop new or alternative slipway of solid these unlimited wants. Ultimately green marketing looks at how marketing activities utilize thes e limited resources, charm satisfying consumers wants, both of individuals and industry, as well as achieving the selling organizations quarrys. When looking through the literature there are some(prenominal) suggested reasons for firms change magnitude use of Green Marketing. Five possible reasons cited are ? Organizations compass environmental marketing to be an opportunity ? ? ? ? hat can be employ to achieve its objectives. Organizations believe they have a moral stipulation to be more socially trustworthy. political bodies are forcing firms to become more obligated. Competitors environmental activities pressure firms to change their environmental marketing activities. Cost factors associated with go through disposal, or decrements in square usage forces firms to modify their behavior. 11 Consumer Awareness towards Green Marketing 3. 4 GOALS OF GREEN MARKETING ? Eliminate the invention of waste. ? ? ? ? ? ? ? Reinvent the concept of product.Make prices reflect actua l and environmental courts. Make environmentalism networkable. carry out product modifications. Changing in production processes. Packaging changes. Modifying advertising. 12 Consumer Awareness towards Green Marketing 3. 5 Need of Green Marketing An Anthropological View Issues like Global warming and depletion of ozone umbrella are the main for the healthy survival. Every person rich or unworthy would be interested in flavour life with full of health and vigour and so would the corporate class. Financial gain and economic do good is the main aim of any corporate business.But harm to environment bell by sustain business across the globe is completed now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is legato in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. Industries in Asian countries are catching the impoverishment of green marketing from the actual countries but hush up there is a wide gap surrounded by their understanding and implementation. 3. 6 Challenges in Green Marketing 13 Consumer Awareness towards Green Marketing Need For Standardization It is found that provided 5% of the marketing messages from Green political fight downs are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to prove a product as organic. Unless some regulatory bodies are involved in providing the certifications there result not be any verifiable means. A standard tincture control board needs to be in place for such labeling and licensing. ? New Concept Indian literate and urban consumer is getting more conscious(predicate) about the merits of Green products.But it is still a new concept for the deal. The consumer needs to be educated an d made mindful of the environmental threats. The new green doments need to eliminate the masses and that go out take a lot of time and effort. By Indias ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those looks the consumer is already aware and will be inclined to accept the green products. ? Patience and Perseverance 14 Consumer Awareness towards Green MarketingThe investors and corporate need to imagine the environment as a major longterm investment opportunity, the marketers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its birth acceptance period. ? Avoiding Green Myopia The first rule of green marketing is focusing on customer benefits i. e. the primary reason why consumers d ebauch certain products in the first place. Do this right, and motivate consumers to switch brands or yet collapse a gift for the greener alternative.It is not going to help if a product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will lose its market acceptability. 3. 7 Benefits of Green Marketing Todays consumers are becoming more and more advised about the environment and are also becoming socially responsible. and then, more 15 Consumer Awareness towards Green Marketing companies are responsible to consumers aspirations for environmentally less damaging or neutral products.Many companies want to have an early mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are ? It ensures sustained long term growth along with profitability. ? It saves money in the long run, though initially the represent is more. ? It helps the companies market their products and services keeping the environment aspects in melodic theme. ? It helps in accessing the new markets and enjoying the competitive advantage. ? Most of the employees also feel majestic and responsible to be working for an environmentally responsible fraternity. 4. PRESENT motion IN GREEN MARKETING . 1 GREEN Code 16 Consumer Awareness towards Green Marketing Generalizes with care. Consumer behavior will not inescapably be consistent across different product types, and particular market segments may oppose to certain issues on the green agenda but not others. Remembers, the validity of a piece of market research is not connect to the degree to which it supports your preferred option. Explores the context from which market research data comes. Be clear on the personality of the ideal used, the questions asked, the way in which replys were recorded and the time and place from whi ch the responses come.Ensures that where market research is crossing external borderlines, that the terminology and interpretation remains consistent. Terms like environment, green and conservation do not always translate precisely between languages. Neutrality is heavy. Ensure that when you pose questions to consumers, that they can make any response without universe made to feel guilty or uncomfortable, and ensure that your stimulate preconceptions about the green agenda (such as an assumption that green products will cost extra) are not encoded within the questions. 4. 2 Golden Rules of Green Marketing 1.Know your customer If you want to sell a greener product to consumers, you first need to make sure that the consumer is aware of and concerned about the issues that your product attempts to address. (Whirlpool learned the hard 17 Consumer Awareness towards Green Marketing way that consumers wouldnt pay a agio for a chlorofluorocarbon-free refrigerator be try consumers didnt k now what CFCs were ). 2. Empower consumers Make sure that consumers feel, by themselves or in concert with all the other users of your product, that they can make a difference. This is called empowerment and its the main reason why consumers taint greener products. . Be miasmal Consumers must believe in the legitimacy of your product and the specific claims you are making. Caution Theres a lot of skepticism out there that is send awayed by the raft of spurious claims made in the go-go era of green marketing that occurred during the late 80searly90s one brand of sept wipeer claimed to have been environmentally friendly since 1884 4. Reassure the buyer Consumers need to believe that your product performs the job its supposed to do they wont spare product timber in the name of the environment. Besides, products that dont work will belike wind up in the trash bin, and thats not very kind to the environment. ) 5. Consider your pricing If youre charging a premium for your produ ct and some(prenominal) environmentally preferable products cost more due to economies of scale and use of higher-quality ingredients make sure that consumers can afford the premium and feel its worth it. Many consumers, of course, cannot afford premiums for any type of product these days, much less greener ones, so keep this in mind as you develop your butt end audience and product specifications. . 3 Green Marketing Strategies V/S Conventional Marketing 18 Consumer Awareness towards Green Marketing Green Marketing Consumers Human beings with lives Cradle-to cradle whippy services Conventional Marketing Consumers with lifestyles cradle-to-gave one size fits for all products exchange oriented and benefits Receptive, independent, competitive, departmentalized, short term oriented profit maximizing. Products Marketing And conversation Educational entertains Corporate Pro sprightly, interdependent, cooperative, holistic, long term 4. GREEN MARKETING MIX PRODUCT 19 Consumer Awar eness towards Green Marketing Entrepreneurs wanting(p) to exploit emerging green markets either Identify customers environmental needs and develop products to address these needs or will develop environmentally responsible products to have less impact than competitors. The increasingly wide salmagundi of products on the market that support sustainable developments are ? Products made from recycled goods, such as Quick N Tuff housing ? ? ? ? ? ? ? materials made from recycled broccoli boxes.Products that can be recycled or reused. Efficient products, which save peeing, ability or gasoline, save money and minify environmental impact. Products with environmentally responsible packaging, McDonalds, for pil offsetcase, changed their packaging from polystyrene clamshells to report. Products with green labels, as long as they offer substantiation. Certified products, which understand or glide by environmentally responsible criteria. Organic products-many customers are wide-awake to pay a premium for organic products, which offer promise of quality.Organic butchers, for example, get along the added qualities such as taste and tenderness. A service that rents or loans products-toy libraries. some(prenominal) the product or service, it is vital to ensure that products meet or exceed the quality expressation of customers and is thoroughly tested. PRICE Pricing is the critical divisor of the marketing mix. Most customers will only be prepared to pay a premium if there is a perception of additional product 20 Consumer Awareness towards Green Marketing value. This value may be improved performance, function, design, visual appeal or taste.Environmental benefits will be often being the deciding factor between products of equal value or quality. environmentally responsible products, however are often less valuable when product life cycle coast are taken into consideration, for example fuel-efficient vehicles, water efficient printing and non- baseless products . PLACE The choice of where and when to make products available will have significant impact on the customers you attract. Very few customers go out of their way to buy green products merely for the involvement of it.Marketers looking to successfully introduce new green products should position them in general in the market place so they are not skilful appealing to a small green niche market. The location must also be consistent with the propose you want to project and book you to project your own image rather than being dominated or compromised by the image of venue. The location must differentiate you from the competitors. This can be achieved by in-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. PROMOTION 21 Consumer Awareness towards Green MarketingPromoting products and services to target markets include paid advertising, public relations, sales promotions, direct marketing and on-the-scene(p renominal) promotions. Smart green marketers will be able to reinforce environmental credibility by using sustainable marketing and communication to a faultls and practices. For example, many companies in the financial industry are providing electronic statements by email e-marketing is rapidly replacing more traditional marketing methods and printed materials can be produced using recycled materials and efficient processes such as waterless printing.Retailers, for example are recognizing the value of alliances with other companies, environmental groups and research organizations. When promoting their environmental commitment to crucify the use of plastic bags and promote their green commitment, some retailers sell obtain bags and promote their green commitments. 4. 5 Green Marketing Process Green marketing process comprises with external and internal Ps. After compound external and internal Ps, green success will automatically come through four Ss.Here external 7 Ps consists of Paying customers, Providers, Politicians, instancy groups, Problems, Predictions and Partners internal 7Ps consists of Products, Promotion, Price, federal agency, Providing information, Processes and Policies. After incorporate external and internal 7Ps, we can 22 Consumer Awareness towards Green Marketing find out the green successes through 4 Ss such as contentment of stakeholder needs, Safety of products and processes, affable acceptability of the telephoner and Sustainability of its activities.External Green Ps Paying customers Providers Politicians Pressure groups Problems Predictions Partners Internal Green Ps Products Promotion Price Place Providing information Processes Policies Green Marketing 4. 6 Green Marketing A Corporate Initiative The Ss of Green Success Satisfaction of stakeholder needs Safety of products and processes Social acceptability of the company Sustainability of its activities Green important in because limited earth and i f we Marketing is todays world mankind has resources on the want long term 3 Consumer Awareness towards Green Marketing sustainability of human life on this earths surface, then companies has to learn to conserve these scarce natural resources and create products that have less environmental molest. Otherwise the very existence of humankind will be under question mark. Corporate are going green from the grassroots level to sustain and win the customers faceations. The environment is becoming increasingly important part of the corporate reputations and they are actively participating in greening the corporate strategy.Companies have converted almost all the products to make them eco-friendly products. Following are the repenny environment friendly initiatives taken by the companies. Cipla CFC-free Inhaler Cipla, Indias second largest drug company by market share has planned and started replacing all its CFC contained drugs to meet the foreign standard and Montreal Protocol ban dea dline. The CFC depletes the ozone layer and also is a major cause of global warming. Cipla has updated the necessary technology to avoid the CFC and has also done its clinical trial in India and overseas.The Rota haler and the Asthalin inhalator are environment friendly inhalers, used by asthma and bronchitis patients. These inhalers are using HFA (Hydro Fluro Alkaline) technology. The Rota haler is a powder based inhaler, different from mend inhaler which contains propellants. Maruti Suzuki The company has remained ahead of regulatory requirements in pursuit of environment protection and energy conservation at its manufacturing facilities, and in development of products that use fewer natural resources and are environment friendly. The company credited the Just-in-Time doctrine 24Consumer Awareness towards Green Marketing adopted and internalized by the employees as the flower reason that helped to excel in this direction. The company has been promoting 3R since its inception. A s a result the company has not only been able to recycle one hundred% of hardened waste water but also reduced fresh water consumption. The company has implemented rain water harvesting to recharge the aquifers. Also, reusable packing for bought out components is being actively promoted. The company has been facilitating implementation of Environment Management System (EMS) at its suppliers end.Regular training programs are conducted for all the suppliers on EMS. Surveys are conducted to assess the vendors who need more guidance. The systems and the environmental performance of suppliers are audited. The green co-efficient of this system is much better than the conventional system. The Countrys largest car manufacturer had managed to slash energy consumption per car at its Gurgaon factory by 26 per cent over the past sextette age, while its carbon dioxide (CO2) emissions during car manufacturing processes has come down 39 per cent in the past five years.The model with gas as fu el was adopted by Maruti Suzuki India Limited as their Green Marketing practices. Bharat crude colour Bharat Petroleum launched a labour to position itself as a responsible corporate green entity. Foraying into renewable energy-solar and wind power-it installed solar panels on its service stations. It also ran a program to cut production of greenhouse gases by 10% across its units worldwide and achieved it much ahead of schedule. Cleaner fuels such as Greener Diesel 25 Consumer Awareness towards Green Marketing (ultra low sulphur content) and BP Auotgas were developed.Almost all of its plants are ISO 14001 certified. Currently it is running a program to contain its net emissions at current levels for ten years. Hindustan Petroleum Hindustan crude owns a massive e-waste cycle plants, where enormous shredders and granulators reduce four one million million pounds of computer detritus each month to bite-sized chunks-the first step in reclaiming not just steel and plastic but also libellous chemicals like mercury and even some precious metals. HP will take back any brand of equipment its own machines are 100 pct recyclable.It has promised to cut energy consumption by 20 percent by 2010. Proctor & Gamble Laundry detergents are also touting energy savings. Proctor & Gambles (P) newest market entry, Tide Coldwater, is designed to unclothe clothes effectively in cold water. About 80 to 85 percent of the energy used to wash clothes from heating water. workings with utility companies, P and G found that consumers could save energy and resources by using cold rather than warm water. As energy and resource prices continue to soar, opportunities for products offering efficiency and savings are destined for market growth.ITC ITC has been Carbon Positive for three years in a row sequestering/storing twice the amount of CO2 than the Company emits. It has been Water Positive six years in a row creating three times more pelting Harvesting potential than ITCs net consu mption. It has obtained close to 100% solid waste recycling. All Environment, Health and Safety Management Systems in ITC conform to the outgo international standards. ITCs businesses generate livelihoods for over 5 million people. 26 Consumer Awareness towards Green MarketingITCs globally recognized E-Choupal initiative is the worlds largest rural digital floor benefiting over 4 million farming families. ITCs Social and Farm Forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days of employment among the disadvantaged. ITCs corner disclosement Initiative brings precious water to nearly 35,000 hectares of dry lands and moisture-stressed areas. ITCs Sustainable Community Development initiatives include women empowerment, supplementary education, integrated animal floriculture programs. 4. Initiatives Taken By Government Development of ISO 14000 Series of Standards. ISO has been developed to help any company in any country to meet the des ign of sustainable development and environmental friendliness. The ISO 14000 family of standards (i. e. ISO 14001, 14004, 14010, 14011 and 1412) were published as an official inventory in 1996. The ISO series aims to provide guidance for developing a oecumenical approach to environmental 27 Consumer Awareness towards Green Marketing instruction and for standardizing some key environmental tools of analysis such as labeling and life cycle assessment.Eco-Labeling Initiatives Eco label provide information regarding the environmental performance of products. The objective of eco-labeling is to provide authentication to genuine claims regarding the environmental impact of products and processes by manufacturers. In India the government has introduced the eco-mark scheme since 1981. The objectives of the scheme are To provide incentives to manufacturers and importers to reduce the obstinate environmental impact of products. To reward genuine initiatives by companies to reduce omino us impact of environmental impact of products. To assist consumers to become environmentally responsible in their daily lives by providing them information to take account of environmental factors in their daily lives. To encourage citizens to purchase products which have less environmental impact. Eco-Labeling Schemes in India The Ministry of environment and forest of government of India has prescribed the following criteria for products that They cause substantially less pollution than comparable to(predicate) products in production, usage and disposal. They are recycled and/or recyclable whereas comparable products are not. They contribute to a reduction on adverse environmental health consequences. 28 Consumer Awareness towards Green Marketing They comply with laws, standards and regulations pertaining to the environment. Their price is not exorbitantly higher than comparable products. Eco-Mark in India Under the concept, products which are less harmful to the environment or have benign impact on environment through the various stages of development-manufacture, packaging, distribution, use and disposal or recycling may be awarded the Eco-Mark.An earthen pot has been chosen as the logo for Eco-Mark scheme in India. The long-familiar earthen pot has renewable resource like earth, does not produce hazardous waste and consume little energy in making. As a symbol it puts across its environmental message. Its image has the ability to reach people and help to promote a greater sentience of the need to be kind to the environment. The logo Eco-Mark scheme signifies that the product which carries it does least damage to the environment. 4. 6 Reasons for adoption of Green Marketing by the Firms.Green marketing has been wide adopted by the firms worldwide and the following are the possible reasons cited for this wide adoption 1) Opportunities As demands change, many firms see these changes as an opportunity to be exploited and have a competitive advantage ov er firms marketing non-environmentally responsible alternatives. Some examples of 29 Consumer Awareness towards Green Marketing firms who have strived to become more environmentally responsible, in an attempt to better satisfy their consumer needs are ?McDonalds replaced its clam shell packaging with waxed physical composition because of increased consumer concern relating to polystyrene production and Ozone depletion. ? Tuna manufacturers modify their fishing techniques because of the increased concern over driftnet fishing, and the resulting death of dolphins. ? Xerox introduced a high quality recycled photocopier paper in an attempt to satisfy the demands of firms for less environmentally harmful products. 2) Governmental Pressure As with all marketing related activities, governments want to protect consumers and society this protection has significant green marketing implications.Governmental regulations relating to environmental marketing are designed to protect consumers in several ways 1. Reduce production of harmful goods or by-products. 2. Modify consumer and industrys use and/or consumption of harmful goods. 3. Ensure that all types of consumers have the ability to assess the environmental composition of goods. Governments establish regulations designed to control the amount of hazardous wastes produced by firms. 3) Competitive Pressure some other major force in the environmental marketing area has been firms desire to maintain their competitive position.In many cases firms observe competitors promoting their environmental behaviors and attempt to emulate this behavior. In some instances this competitive pressure has caused an entire industry to modify and thus reduce its detrimental environmental behavior. For example, it could be argued that Xeroxs Revive 100% Recycled paper was introduced a few years ago in an attempt to address the introduction of recycled photocopier paper by other manufacturers. In another example when one tuna manufactur e stopped using driftnets the others followed suit. 30Consumer Awareness towards Green Marketing 4) Social Responsibility- Many firms are beginning to realize that they are members of the wider community and thusly must behave in an environmentally responsible fashion. This translates into firms that believe they must achieve environmental objectives as well as profit related objectives. This results in environmental issues being integrated into the firms corporate culture. There are examples of firms adopting both strategies. Organizations like the Body Shop heavily promote the fact that they are environmentally responsible.While this behavior is a competitive advantage, the firm was schematic specifically to offer consumers environmentally responsible alternatives to conventional cosmetic products. This philosophy is directly tied to the overall corporate culture, rather than simply being a competitive tool. An example of a firm that does not promote its environmental initiative s is Coca-Cola. They have invested large sums of money in various recycling activities, as well as having modified their packaging to disparage its environmental impact. While being concerned about the environment, Coke has not used this concern as a marketing tool.Thus many consumers may not realize that Coke is a very environmentally affiliated organization. Another firm who is very environmentally responsible but does not promote this fact, at least outside the organization, is Walt Disney World (WDW). WDW has an extensive waste attention program and infrastructure in place, yet these facilities are not highlighted in their general tourist promotional activities. 31 Consumer Awareness towards Green Marketing 5) Cost or Profit Issues Firms may also use green marketing in an attempt to address cost or profit related issues.Disposing of environmentally harmful by-products, such as polychlorinated biphenyl (PCB) contaminated oil are becoming increasingly costly and in some cases tight. Therefore firms that can reduce harmful wastes may incur substantial cost savings. When attempting to minimize waste, firms are often forced to reexamine their production processes. In these cases they often develop more effective production processes that not only reduce waste, but reduce the need for some raw materials. This serves as a double cost savings, since both waste and raw material are reduced. 5. GREEN CONSUMER BEHAVIOR 5. Environmentally Conscious Consumer Behavior Environmentally Conscious Behavior (ECCB) is consumer behavior based on some awareness of the environmental impacts associated with a product or service, and a desire to reduce those impacts. Many researchers in the field of consumers psychology and market research have demonstrated a substantial growth in ECCB across a range of markets. It has been demonstrated through case studies that how product developers and marketers have capitalized on this positive attitude and effectively differentiated thei r product in terms of their environmentally friendly character. 2 Consumer Awareness towards Green Marketing The term environmental consciousness does not have a like definition in the body of academic literature the reason can be due to arousal of the term out of political and universal language. Environmental consciousness is the desire to protect flora and fauna, a willingness to inspect the consequences of economic activity and a willingness to combine long-term with short-term planning. 5. 2 Attributes of the Green ConsumersTo take the advantage of the emerging green market, it is important to understand who green customers are and the factors influencing their purchasing decisions and behavior. Attributes of Environmentally Conscious Consumers Implication for Green Marketers 33 Consumer Awareness towards Green Marketing Target products to women who generally buy On behalf of men and families. Use the define of children to Will most likely be well educated, encourage parent s to try green young enceinte women who have more products. The green consumers of the future are generally knowledgeable money to spend. bout environmental issues. They should be offered samples and increments to try products. Will expect green products to function as non green products and wont pay much extra or sacrifice quality for greener products. Will not buy green products on the basis of environmental benefits alone. Products choice is still based on whether it meets their basic want or need. Environmental features are added selling points. Effectively communicate assurance of quality for example quality of performances, look, feel, fit, comfort, durability.Like environmental attributes such as energy efficiency or hepatotoxic substance reduction with other benefits such as lower price, convenience, or quality of life improvements. Will be more likely to respond to Emphasize personal benefits by using product attribute that will personally terms such as safe, non-toxic, cost benefit them. effective rather than more generalized green messages such as biodegradable or ozone friendly. Will tolerate only minimal inconvenience in using green products and dont want to go out of their way to buy them.Making the use of product simplee. g. minimize or eliminate refilling bottles. Select mainstream distributors wherever possible. Offer one-stop obtain and eye appealing displays. Will be analytical, eager to learn, and Reinforce product benefits with can be cynical about corporate claims evidence of corporate performance for green product unless they have and improvements. Educate 34 Consumer Awareness towards Green Marketing independent verification. consumers about environmental issues and your efforts through a variety of means.Provide credible environmental endorsements. use labels in compliance with government labeling guidelines, to convey precise, detailed information about your product and its packaging. Communicate your locomote towards sustainabil ity and commitments to improvement. Seek feedback and promote your efforts to respond to customer concerns. Will not expect companies to have perfect green credentials, but will look for a commitment to improve and evidence backed by facts. 5. 3 Green Buyers and Green Consumers 35 Consumer Awareness towards Green MarketingResearch about the identity and nature of green consumer has been the central character in the development of green marketing, as business attempt to understand and respond to external pressures to improve their environmental performance. Marketing practitioners and academics are attempting to identify and understand green consumers and their needs, and to develop market offerings that meet these needs. SEGMENTATION OF GREEN CONSUMERS ? True-Blue Greens- The most environmentally active segment of the ? ? ? ? society. Greenback Greens- Those most willing to pay the highest premium for green products.Spouts- Fence-sitters who have embraced environmentalism more slowl y. Grousers- Uninvolved or disinterested in environmental issues, who feel the issues are too big for them to solve. Apathetic- The least engaged group who believe that the environmental indifference is main stream. Apart from this Natural Marketing Institute (NMI) divides the market into following categories ? Lohas- Very progressive on environment and society, looking for ? ? ? ? ways to do more not too concerned about price. Naturalites- Primarily concerned about personal health and wellness, and use many natural products would like to do more to protect the environment.Conventional- Practical, like to see the results of what they do interested in green products that make sense in the long run. Drifters- Not too concerned about the environment, counting weve got time to fix the environmental problems dont necessarily buy a lot of green products. Unconcerned- Have other priorities, not really sure what green products are available and probably wouldnt be interested anyway they bu y products strictly on price, value, quality and convenience. 5. 4 Consumer Information and Education 36 Consumer Awareness towards Green MarketingIf managers believe that consumers view greenness as a motivating variable, they should invest in transport information through advertising, direct mailing, brand labels, in-store displays and pamphlets. The important points to be far-famed here are a. Firms willing to provide clear, comprehensive and credible information must ensure that consumers have low cost to access it. b. Governmental policies and stakeholder initiatives can be important in reducing consumers search, information or transaction costs. c. Regulators can publish and disseminate it to the media by press releases and location it on the internet. . Stakeholders can use the media as well as use their organizationspecific vehicles such as newsletters. Green marketing can be successfully implemented by use of ICT in cost effective way ? By developing compelling, concise messages, plan innovative ways to repeatedly deliver, identify appropriate links within network of political, legislative, nonprofit organization and media, develop concept based programs and events. ? Utilize extensive relationship with topical anaesthetic and national media to get a clients message to the right media targets. Identify venues, plan tours, identify audiences, and organize meals, speakers and press. ? Strategies and plan joint PR initiatives as well as joint advertising campaigns and events to cross-promote companies and organization campaigns. ? function develop identify and branding for print, broadcast and digital mediums. ? Consulting and creation of a corporate design, brochures, leaflets, info materials. ? Develop web sites, e-mail campaigns, and banner advertising. ? Develop creative print, broadcast and digital advertising, identify advertising targets and purchase appropriate media slots. 6.FUTURE GROWTH OF GREEN MARKETING 37 Consumer Awareness towards Gre en Marketing There are many lessons to be learned to avoid green marketing myopia, the short version of all this is that effective green marketing requires applying good marketing principles to make green products desirable for consumers. The question that remains, however, is, what is green marketings future? Business scholars have viewed it as a fringe topic, given that environmentalisms acceptance of limits and conservation does not wage well with marketings traditional axioms of give customer what they want and sell as much as you can.Evidence indicates that successful green products have avoided green marketing myopia by following three important principles Consumer Value Positioning ? Design environmental products to perform as well as (or better than) alternatives. ? Promote and deliver the consumer desired value of environmental products and target relevant consumer market segments. ? Broaden mainstream appeal by bundling consumer desired value into environmental products. Calibration of Consumer Knowledge 38 Consumer Awareness towards Green Marketing Educate consumers with marketing messages that connect environmental attributes with desired consumer value. ? Frame environmental product attributes as solutions for consumer needs. ? Create move and educational internet sites about environmental products desired consumer value. Credibility of Product Claims ? Employ environmental product and consumer benefit claims that are specific and meaningful. ? pander product endorsements or eco-certifications from trustworthy third parties and educate consumers about the meaning behind those endorsements and eco-certifications. Encourage consumer evangelism via consumers social and internet communication network with compelling, provoke and entertaining information about environmental products. 7. ANALYSIS OF EFFECTS OF GREEN MARKETING 39 Consumer Awareness towards Green Marketing Size of sample This refers to the numbers of items to be selected from universe to constitute a sample. An optimum sample is one, which fulfills the requirements of efficiency, representativeness, reliability and flexibility. Sample size 64 consumers Sample design A sample design is definite plan for obtaining a sample from a given existence.It refers to the technique or the procedure the researcher would adopt in selecting items for the samples. Sample design consumers Sample type Convenience sampling when population elements are selected for inclusion in the sample based on the case of access it can be called convenience sampling. This study is based on stratified sampling and a structured questionnaire has been used to gather data from about 50 respondents to analyze effects of green marketing. By analyzing respondents answers towards the questions helps to understand the various aspects related to green marketing.The study attempts to expand research on exploring how many people have positive attitude towards green marketing and what are their thoughts on it. RESULTS According to the analysis of questionnaire most of the respondents were not aware about green marketing but after reading the questionnaire they realized what it is all about. Of the 64 respondents 37 were male and 27 female. The respondents were between the age group of 25-27 and 28-30 yrs. 40 Consumer Awareness towards Green Marketing ? ar you aware of the term green marketing? The to a higher place bar graph indicates that 56% of respondents are familiar with the term Green Marketing.But many of them have a misconception with the term Green Marketing. They consider Green Marketing as something related to vegetable market or ? Have you heard of any campaign related to Green Marketing? 41 Consumer Awareness towards Green Marketing The above bar graph indicates that 44% of respondents are aware of the campaign related to Green Marketing. Rest 56% does not know about any campaign related to Green marketing. ? Have you been part of any such campaign? The above graph indicates that only 17% of the primitive has been a part of Green Marketing campaigns. ? Do you consider the environmental aspects of the products before buying them? 2 Consumer Awareness towards Green Marketing The above graph indicates that only 58% i. e. the majority of respondents consider the environmental aspect sometimes. And, only 23% consider the environmental aspect of the product while buying it. ? Do you reckon that green marketing and advertising are good sources of information about green products and services? The above graph indicates that only 69% i. e. the majority of respondents consider green marketing and advertising as good sources of information for green products and services. And, only 10% do not consider it. 43 Consumer Awareness towards Green Marketing Do you think that Green Marketing activities are good at addressing environmental issues? The above graph indicates that 87% of the respondents feel that Green Marketing activities are good at addressing e nvironmental issues while 13% respondents do not. ? Do you think Green Marketing activities results in better product quality? 44 Consumer Awareness towards Green Marketing The above graph indicates that 70% of the respondents think that Green Marketing activities results in better product quality. ? Do you think that Green Marketing strengthen companys image in the mind of consumer? 45 Consumer Awareness towards Green MarketingThe above graph indicates that majority of the respondents i. e. 86% think that Green Marketing strengthen companys image in the mind of consumer. ? Do you think that companies that focus on environmental concerns persuade consumers to buy products? 46 Consumer Awareness towards Green Marketing The above graph indicates that the respondents the companies initiative towards environment do influence the consumers to buy product. 63% of respondents agree to it. ? Are you aware of the eco-labeling initiatives of the government? 47 Consumer Awareness towards Green Marketing The above graph indicates that majority of the respondents i. . 69% of the respondents are not aware of the eco-labeling initiatives of the government. 8. RECOMMENDATIONS Finite resources such as oil, metal, and even fresh water will become scarcer and more expensive. If businesses do not become more efficient in using these resources it will have a huge impact on the bottom line. Investing in Green Products thus changes from beyond doing good to in the long run good business sense. Thus they should Invest in research and create clean and environment friendly products. Clean energy sources such as solar, wind, bio-fuels and snake in the grass power. Water harvesting.Recycle at every level. Move towards paperless office. ? Educate masses of the environment issues because they are going to be the bulk consumers. ? Socially responsible commit in environment driven projects. ? Plant more trees. ? ? ? ? ? The corporations must second thought ? Their raw material and procurem ent strategies. ? They should develop new products ? They should redesign alive products and service. ? They should realize that pollution prevention can be a cost saving activity. ? They should steer their product and packaging designs to use less material. 48 Consumer Awareness towards Green Marketing . Conclusion As the demand for green products undoubtedly exists, Green Marketing provides an opportunity to the companies to increase their market-share by introducing eco friendly products. Stricter environmental regulations across the world, growing consumer preference for eco-friendly companies, and the inherent cost advantages in lowering toxic waste, are encouraging industries big and small to clean up. Result of a survey conducted showed that, consumers are not overly committed to improving their environment and may be looking to lay too much responsibility on industry and government.Though its the responsibility of the firm to produce products, which are having minimum impac t on the environment, but ultimately its the consumer who is having responsibility to use eco friendly products. Consumers are not too much concerned about the environment but as they have become more sophisticated, they require clear information about how choosing one product over another will benefit the environment. Consumer education results in their empowerment. Empowered consumers choose environmentally preferable products when all else is equal.Ultimately green marketing requires that consumers Think Green, Think clean, Think Eco-friendly i. e. they want a cleaner environment and are willing to pay for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the green marketing revolution. 49 Consumer Awareness towards Green Marketing 10. BIBLIOGRAPHY ? Kotler Philips & G. Armstrong. Principles of marketing. New Delhi, Prentice Hall. ? Richa Agrawal, Green Market ing An Emerging course (PJMR, Vol. 5,April 2000) ?Excerpts from the survey report conducted by BT-TERI. ? www. ecomall. com ? www. greenmarketingcorner. com ? www. greenpeace. org 50 Consumer Awareness towards Green Marketing 11. ANNEXURE Questionnaire Consumer Awareness towards Green Marketing Name Age Gender Are you aware of the term green marketing? Yes No What do you understand by the term Green Marketing? Have you heard of any campaign related to Green Marketing? Yes 51 Consumer Awareness towards Green Marketing No Have you been part of any such campaign? Yes No Do you consider the environmental aspects of the products before buying them? Yes No SometimesDo you think that green marketing and advertising are good sources of information about green products and services? Yes No Sometimes Do you think that Green Marketing activities are good at addressing environmental issues? Yes No 52 Consumer Awareness towards Green Marketing Do you think Green Marketing activities results in better product quality? Yes No Do you think that Green Marketing strengthen companys image in the mind of consumer? Yes No Do you think that companies that focus on environment al concerns persuade consumers to buy products? Yes No Are you aware of the eco-labeling initiatives of the government? Yes No Thank You 53

Literature of the Great Depression: Let Us Now Praise Famous Men, the Graphes of Wrath and Tobacco Road

Literature of the undischarged imprint A Survey The Great Depression, beginning in 1929 and continuing through f whole out the next decade, was a epoch of extreme economic decline, de commodiousating race of nearly every brformer(a)ly class, race, age, and geographic region. Millions of unemployed Americans everywhere suffered the burdens of scantness, homelessness, and crime.While vast numbers of citizens lined up in long bread lines, waiting for hours for the small amount of take oer food offered by government relief agencies many others, outraged by their living conditions, besidesk to the streets to protest, sometimes violently, demanding that the government take immediate figure oution to mitigate their suffering. It is these designs of such widespread trouble, distress, and loving and political upheaval, that sparked the attention of literary writers everywhere. As literary writers assessed these new situations brought on by the Great Depression, unmatchable bas e in particular, the mho, piqued the engagements of many writers.Economic as come up as environmental factors, such as drought and the constellate Bowl, adversely affected the Souths economic dependence on agriculture forcing many farmers into poverty, and driving thousands from their homes elsewhere in seem of better opportunities. It is these immense economic adversities as puff up as vast human suffering amazed by the South that drew interest from many literary writers, fashioning the South the subject of many known and important grazes of writings, and thereby securing for the grey regions an important historic respite in the history of the Great Depression in America.By examining the literary moving-picture shows of southerly life during the Great Depression, of trains such as The Grapes of Wrath, al low-toned Us today plaudit notable manpower, and tobacco track, we gain essential insights into the cultures, lifestyles, and sentiments of those Americans har dest stimulate by the Great Depression farmers and sharecroppers in the American south. Among those works of literary productions depicting the Great Depression is allow Us outright kudos Famous Men, written by James Agee with photography by pedestrian Evans.Written at the height of the Great Depression in 1936 as an subsidization for Fortune magazine, and later published in 1941 as a novel, this lengthy four hundred page text is a work of non-fiction that sets out to document the often harsh conditions of white Southern sharecroppers in arcadian Alabama by spending time with and even lodging with ternary actual sharecropping families known in the novel as the Gudgers, the Ricketts, and the Woods for a period of several weeks. In allow Us Now encomium Famous Men, passages of extraordinary description and poetic bag describe the several(a) settings in which the novel takes place.Agee describes in great detail the homes of the farmers, the work they do, how the throng l ooked, what they ate, how they spoke, their possessions and the surrounding land in recite to paint an accurate deliver of the living conditions as hale as the plight of the sharecroppers. As Humphries points out, although Agee urges his endorser not to view the novel as high art Agees readiness to behave beauty even in those things not typi ringy viewed as beautiful makes the artistic value of let Us Now valuate Famous Men quite clear.Equally as powerful as the work up visual human bodys Agee so skillfully conjures within the reader and the poetic beauty of these images, is the appeal to sensation Agee conveys in his description. Agee in seeking to fully and accurately convey the experiences of Southern sharecroppers, utilizes sensation to attempt to make the reader sprightliness what it is like to be a sharecropper, the physical pain caused by change form of the back, the sensations of cramping in the hand, and the feel of sweat dripping down the body all combine to all ow the reader to feel what it is like to be a sharecropper (Quinn).It is through these depictions of sensations that Agee hoped to make the sharecroppers so real to you who read of it, that it will stand and stay in you as the deepest and most iron disturbance and guilt of your existence that you are what you are, and that she is what she is, and that you cannot for one moment exchange places with her ( congratulations 321).In supplement to the artful skill with which Agee so vividly depicts his novel, another luminary brass of permit Us Now measure Famous Men is the unconventionality and experiment through which Agee, with the help of his partner Evans, crafts the novel. The reader is confronted with this unconventionality upon opening the book, in which the creation of the scores of photographs taken by Evans appear before any other words in the text, even before the table of contents and copyright information.Additionally, none of the pictures brook any sort of captions, a fact that could be best attributed to Evans preference for presenting his images without the accompaniment of words (Jackson). In keeping with the insufficiency of traditionalism of Let Us Now Praise Famous Men, Agee casts himself as a character in the novel in which, at parts, he interacts with and reacts to the other characters in the novel. The significance of this is that it provides the reader with insight into the authors thoughts and feelings about the events in the novel.However, this fact along with Agees Southern ancestry has caused Let Us Now Praise Famous Men to be criticized as being too preoccupied with Agees personal introspection than with creating a more meaningful depiction of the lives of his subjects (Humphries). Furthermore, in his literary criticism of Let Us Now Praise Famous Men, Coogle contrasts Agees and Evans work with that of Jacob Riis work, How the Other Half Lives in order to deliver both Agees and Evans intentional preservation of human self-wor th as well as the rejection of more traditional worldviews, namely Victorianism (Coogle).Coogles summation of Let Us Now Praise Famous Men is that, with its concern for respecting human high-handedness and its view of the world as complex and confusing, serves as a striking contrast to earlier notions. Agee and Evans reject any vision of the world as clearly understandable and ordered, While Riis Victorian sentiments simplify the human experience and presents his impoverished subjects as inferior, Agee and Evans actively avoid such degradation of their subjects and make love the complexity of life.This new approach to journalism and depicting of social issues pair with the intentional preservation of human dignity further demonstrates the unconventionality of Let Us Now Praise Famous Men and reflects the surge of new and progressive ideas that the Great Depression spurred. No better example of the Great Depressions identify for innovative and experimental ideas is one that has been frequently cited by scholars, and that is the parallel amidst the innovative economic policies of Roosevelts New Deal with that of the unconventional approach to the making of Let Us Now Praise Famous Men.Austgen makes the assertion that, As Roosevelt recognized that traditional plans for economic recovery could not end the Depression, so Agee and Evans knew that traditional methods of photography and journalism would not work to convey accurately the hard and simple lives of the tenant farmers. Furthermore, as Evans and Agee seek to preserve the dignity of its subject, so too does Roosevelts economics (Austgen).In conclusion, part Agees poetic, and often excruciatingly descriptive journalistic reportage coupled with Evans contribution of a slew of open(a) photographs work together to create an accurate depiction of the impoverished Southern farmers experience during the Great Depression on the surface, it is the the radical experimentation of Let Us Now Praise Famous Men, as well as Agees and Evans attention to human dignity, that illuminates the new and innovative ideas that times of social upheaval and economic hardship such as the Great Depression call for.Like Let Us Now Praise Famous Men, another work of literature depicting farm life during the Great Depression is washbowl Steinbecks American classic The Grapes of Wrath. Published in 1939, The Grapes of Wrath tells the story of the fancied Joad family, who after losing their Oklahoma farm due to economic hardship and the Dust Bowl, guess on a trek westward to California, hoping to find work and economic stability, but only find continued hardship and despair. subsequently losing deuce family members to death, characters Granma and Granpa Joad, and two more family members, Noah the oldest Joad son and Connie the pregnant Rose of Sharons husband, decide to open the family the rest of the family, however discouraged, continue on their pilgrimage to California. After their comer in California, the Joads endure ontogenesis by the powerful property-owning employers, portentous living conditions, as well as police brutality.In response to the migrant laborers lack of power and rights, as well as their absurdly low wages, the laborers, including the preacher Jim Casey, unionize in order to fight back against the bringation of their corrupt employers. Through his depiction of the unionization of exploited workers, Steinbeck advocates for workers unions and the need for bodied action among the masses. Furthermore, by emphasizing the exploitation of the lower classes, as well as the human suffering caused by the powerful and corrupt upper-class employers, Steinbecks firm stance against the power of big-business is lucid (Hendrick).Steinbecks further asserts his political ideas by depicting the Joads as having an extended concept of family. Throughout the novel, various instances deck up in which the concept of family extends beyond the traditional conjugal unit, to includ e members associate by plight as well as by seam (Hinton). This is first evidenced in the opening chapters of the novel, as the Joads prepare to embark on their journey westward, they allow the preacher Jim Casey to join them on their journey to California, accepting them as one of their own.Ma Joads attempt to help starving children in the migrant camp, even as her own children do not render enough to eat further depicts the Joads extended concept of family as well as the altruism displayed by the Joad family. It is this extension of the traditional familial social system that conveys Steinbecks Socialist viewpoints and his fury on the altruism and goodness of the Joads that seem to convey the message that during times of immense suffering and social upheaval people must come together to help one another.Perhaps however, the most notable depiction of the altruism and goodwill of the Joad family occurs at the end of the novel by none other than Rose of Sharon, the Joad familys eldest daughter, a character up until this point plays a relatively secondary role in the novel. After the Joad family suffers yet another tragedy, when Rose of Sharon gives birth to a stillborn baby, the family, devastated by their loss come across a dying elderly stranger.In an act of extreme kindness, Rose of Sharon offers her breast milk to the man in order to save his life. Moreover, Steinbeck emphasis the humanity and compassion of the Joads in order to provide a stark contrast to the cold and unfeeling upper-class employers that exploit the migrant workers in order to both invoke sympathy in the reader for the plight of the workers as well as to further betoken against big-business (Hinton). Finally, The Grapes of Wrath, as a renowned work of literature, fosters a prevalent image of the Southern farmer.For those with even the vaguest knowledge of this important historical era, the Great Depression conjures up images of impoverished farmers, driven from their homes, stoic-fac ed and desperate, in search of better opportunities and a future for themselves and their families. Although The Grapes of Wrath provides a put on account of one sharecropping family, and while it can be argued that Steinbeck creates a rather dramatized depiction of the sharecroppers, the story Steinbeck tells was one that was true for many.The Great Depression did indeed drive thousands of sharecroppers from their lands, many of which whitethorn have been subjected to some of the same horrors the Joads endured. In conclusion, The Grapes of Wrath is valuable for its image of Southern farmers that has become the poster image for the Great Depression, and still stiff as such even today. In stark contrast to both Agees Let Us Now Praise Famous Men and Steinbecks The Grapes of Wrath, is Elskine Caldwells Tobacco Road.While both Let Us Now Praise Famous Men and The Grapes of Wrath work actively to maintain the dignity of its subjects, Tobacco Road instead provides a much more negative image of the novels characters. Caldwells fictional Lester family like the focus of both Let Us Now Praise Famous Men and The Grapes of Wrath are a family of Southern farmers digest the intense suffering wrought by hunger and extreme poverty in the midst of the Great Depression.Whereas Agee presents a dignified image of his subjects, and Steinbeck emphasis the altruism and goodness of the Joad family despite their conditions, Caldwell seems to reduce his characters to less than human. Driven by base instincts the Lester family seem to epitomize vulgarity, violence, obscenity and general indecency. It is in this mien that Caldwell depicts the darker side of poverty. In conclusion, by examining the authors intent of renowned works of literature depicting life during the Great Depression we gain essential insights into the social realities of Southern sharecroppers during the Great Depression.Works Cited Agee, James, and Walker Evans. Let Us Now Praise Famous Men. 1941. Boston Hought on-Mifflin, 1988. Austgen, Susan A. Let Us Now Praise Famous Men Agee and Evans Great Experiment. Agee and Evans Great Experiment. Web. 04 whitethorn 2012. . Coogle, Matt. The Historical Significance of Let Us Now Praise Famous Men. The Historical Significance of Let Us Now Praise Famous Men. Web. 05 May 2012. . Hendrick, Veronica C. joke Steinbeck The Grapes of Wrath (1939). Pop Culture Universe Icons, Idols, Ideas. ABC-CLIO, 2012.Web. 8 May 2012. Hinton, Rebecca. Steinbecks The Grapes of Wrath. (John Steinbecks book). The Explicator 56. 2 (1998) 101+. Literature Resource Center. Web. 8 May 2012. Humphries, David T. Returning South Reading Culture in James Agees Let Us Now Praise Famous Men and Zora Neale Hurstons Mules and Men. The Southern Literary Journal 41. 2 (2009) 69+. Literature Resource Center. Web. 10 April 2012. Jackson, Bruce. The Deceptive Anarchy of Let Us Now Praise Famous Men. The Antioch Review 1999 38-49.ProQuest Research Library. Web. 5 May 2012 . Quinn, Jeanne Follansbee. The Work Of Art Irony And Identification In Let Us Now Praise Famous Men. Novel A meeting place On Fiction 34. 3 (2001) 338. Academic Search Premier. Web. 8 May 2012. Rothstein Arthur. Fleeing A Dust Storm. Cimarron City, Oklahoma. 1936. Web. 10 May 2012. Silver, Andrew. Laughing over lost causes Erskine Caldwells quarrel with Southern humor. The Mississippi Quarterly 50. 1 (1996) 51+. Literature Resource Center. Web. 5 May 2012.

Amazon pursues exclusive brand deals

Friday, February 22, 2019 Amazon pursues exclusive brand deals Amazon has made a strategic U-turn away from manufacturing its own exclusive products and having them made by third parties instead. The e-commerce giant has already closed over 220 exclusive deals. Developing private brands “too expensive” Amazon changed tactics last year and ceased the creation of ever new private labels for exclusive products, because of the prohibitive costs of the whole endeavour. The group decided to focus on promoting their existing private labels and to sign exclusive deals for new products with other manufacturers. Exclusivity – meaning the products are only available on Amazon – remains essential for the company to stand out among its competitors, of course. American business website RetailDive was able to get hold of a report from market research agency Gartner L2, which points out that Amazon now has more ‘Exclusives’ partners than private labels: 223 compared to 119. The most important categories are groceries, health and beauty products and appliances. In exchange for the costs of development, which are to be paid by the partners themselves, those brands will get access to the Amazon platform with its enormous reach as well as its entire distribution system (“delivered within two days anywhere in the United States”). In addition, partners get a discount on the commission. Whereas ‘ordinary’ third-party sellers going through Amazon have to pay a commission of up to 20 %, that number is only 5 % for Amazon Exclusives.

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