The Best Long Weekend Getaways for Couples Leisure

The Best Long Weekend Getaways for Couples Leisure

The Best Long Weekend Getaways for Couples The Best Long Weekend Getaways for Couples Patrick Tappe/EyeEm/Getty Images February 14, 2019
Want to spice things up in your relationship? Get out of town.
Nothing keeps the sparks flying quite like traveling together. Navigating new places with your significant other while spending quality one-on-one time is a great way to deepen your bond and create lasting memories.
And every couple deserves a special getaway to enjoy to their hearts’ content — whether your idea of a good time is cozying up in a rustic lodge, lazing on a tropical beach, hitting the slopes, or sipping wine in the countryside. Whether for Valentine’s Day or a long weekend like President’s Day, there’s no better time to book a long weekend escape with your partner.
Whatever pace you prefer in an ideal couple’s trip, these are some of our favorite destinations to recharge the romance. Get ready for starry-eyed bliss. 1 of 12 Getty Images Montreal, Canada
If you’re seeking a European-esque destination without the transatlantic flight, head to Montreal . This sophisticated Canadian metropolis is rich with history, centuries-old architecture, and bustling French bistros.
Most tourists shy away from Montreal until spring, so those who enjoy a winter wonderland vibe can delight in a quieter visit full of cold-weather charms: ice skating at Parc La Fontaine, dogsledding through Mont Tremblant, guided nighttime snowshoeing on Mont Royal complete with breathtaking views of the city lights. Travelers can then warm up with hot chocolate by a roaring fire at one of Old Montreal’s cushy hotels .
After exploring the vibrant downtown scene, couples can treat themselves to an indulgent treatment at the luxurious Spa St. James in the Ritz Carlton Montreal , or to a classic 1940s bar experience at Bartizen in the W Montreal . The sexy, dimly lit space, which specializes in Canadian gin, will set the mood for romance. Advertisement 2 of 12 Getty Images Palm Springs, California
Glamorized as Old Hollywood’s vacation destination of choice, Palm Springs is still as hip as it was in Frank Sinatra’s day. The desert oasis allures with stylish resorts, world-class restaurants, and majestic desert views.
There’s a little something for everyone. It’s a haven for golfers (with more than 100 area courses), hikers, and adventure seekers. Try a backcountry Jeep tour through San Jacinto Mountain trails, or trek to Joshua Tree National Park (less than an hour away). Looking to unwind? Soak in the natural healing waters at Desert Hot Springs or head to one of the many day spas for a hot stone couples massage. Palm Springs also has a foodie scene and many of the finest establishments offer patio dining under the stars.
For a relaxing staycation, book a suite at the Ritz-Carlton Rancho Mirage . With everything from clifftop dining to a luxe spa surrounded by the beautiful Santa Rosa Mountains, you won’t have to leave the grounds to have an unforgettable weekend. Plus, there’s postcard-worthy scenery in every direction. We recommend taking it all in from a cabana at the pool while sipping a frozen spiked Arnold Palmer. The golf legend debuted the now-famous iced tea-lemonade drink in Palm Springs in the late ’60s. 3 of 12 GrandviewGraphics/Getty Images Watch Hill, Rhode Island
Summer isn’t the only time to visit this charming beach town. Just a short drive from many locations in the northeast, Watch Hill is an idyllic place to visit when summer crowds are gone.
For an intimate off-season stay, hightail it to Ocean House — a grand 1868 Victorian oceanfront beauty that’s the crown jewel of the New England town. Couples can enjoy moody winter skies, long walks on the private white-sand (or snow-covered) beach, and canoodling in front of the stately stone fireplace, cocktail in hand. There’s a farm-to-table restaurant on site, and a prestigious cooking school offers guests complimentary gourmet classes and intimate tastings.
An evening in the Fondue Express can make for an unforgettably romantic experience. This vintage ski gondola has been transformed into a luxuriously cozy private dining venue (open through March). If nibbling on a three-course meal of cheeses and Alpine delicacies while sipping Veuve Clicquot Champagne in a plush, heated gondola doesn’t say love, we don’t know what does. Advertisement 4 of 12 Matt Anderson/Getty Images Turks and Caicos
Turks and Caicos is one of the Caribbean’s best destinations for a romantic retreat. These easy-to-access islands — flights are under two hours from Miami and under four from New York — will have couples in paradise in no time.
For a dreamy place to call home for a few days, settle in at the Shore Club . The first resort on beautiful Long Bay Beach — the most private stretch on the island of Providenciales — offers seclusion and modern amenities. Start your day on a paddleboard over dazzling turquoise waters, lap up some much needed R&R at three cabana-lined pools and cap off your night with fresh seafood at the resort’s Japanese-Peruvian restaurant.
In between lounging, couples can embark on a lovely horseback ride along the white-sand beach or a stress-relieving spa treatment. And don’t miss downtown Grace Bay, a hub for eateries, bars, shopping and nightlife. There’s so much on offer at Turks and Caicos to refuel the spark in any relationship. Advertisement 5 of 12 Courtesy of Blackberry Mountain Walland, Tennessee
Take your love of adventure to new heights with a luxurious mountain retreat. The award-winning team behind gastronomic powerhouse Blackberry Farm recently unveiled their lavish sister property: Blackberry Mountain , a new Relais & Châteaux resort nestled among 5,200 wondrous Smoky Mountain acres.
This rustic sanctuary balances a peaceful environment with active and wellness-minded offerings. Outdoorsy couples can revel in everything from hiking, mountain biking and candlelight yoga to relaxing forest baths, treetop meditation and restorative spa treatments. After nourishing your mind and body, you can feed your soul at two one-of-a-kind restaurants that showcase Blackberry Farm’s celebrated hospitality and culinary program .
Blackberry Mountain invites couples to reconnect with nature — and each other — in a setting unlike anywhere else. The idyllic hideaway is set to open mid-month. Advertisement 6 of 12 Getty Images Charleston, South Carolina
The Holy City is a beloved destination of many travelers due to its historic landmarks, cobblestoned streets, booming food scene and southern charm for days. A guided horse-drawn carriage ride is a wonderful way to see Charleston’s top sites and experience the town as it was hundreds of years ago.
Foodie couples will be in heaven: the culinary capital of the South boasts a myriad of standout spots and immersive experiences. Don’t miss oyster happy hour at Upper King Street’s seafood stunner, The Ordinary , spicy fried chicken at Leon’s Oyster Shop and Texas-style brisket at Lewis Barbecue (to name a few). For a post-dinner classic cocktail, belly up to The Bar at Husk . Fancy some bubbly? Check out the Champagne bar at Tradd’s .
Those looking for hands-on fun can take a pimento cheese making class or a private farmers’ market tour and cooking session with famed Gullah chef Benjamin Dennis — both offered by French Quarter Inn , a boutique gem in the heart of the historic district. At the end of a jam-packed (and no doubt delicious) day, the hotel’s top-notch turndown service with pillow menu — featuring seven different comfy options — will ensure the sweetest dreams. Advertisement 7 of 12 Irene Corti/Getty Images Grand Cayman
The largest of the three Cayman Islands is the ultimate sanctuary for couples looking for a Caribbean beach oasis — at any pace. With warm, dry weather and fewer crowds than during the height of winter, early spring is an ideal time to visit Grand Cayman and its world-renowned Seven Mile Beach.
A range of water sports invites epic adventures surrounded by the island’s sparkling turquoise waters. You can swim with wild stingrays , kayak through lush, tropical mangroves or charter a catamaran to must-see Rum Point on the north coast. Want to completely shut it down? Sun-drenched afternoons spent lounging on pink-sand beaches or entwined in a hammock will do the trick.
Grand Cayman’s spectacular sunsets are a quintessential backdrop for passionate evenings. Catch magical views of the fiery spectacle during complimentary wine happy hour at Kimpton Seafire (one of our 2018 Best Resort Hotels in the Caribbean ), followed by an exceptional dinner experience at Avecita: a custom chefs’ counter tasting of seasonal, wood-fired fare that’s unique to the Caribbean. Pro tip: snag two of the only tens seats in advance — there’s only one seating per night. Advertisement 8 of 12 William Helsel/Getty Images Paso Robles, California
Uncork that lovin’ feeling with a jaunt to California’s third-largest wine region (following more famous territories: Napa and Sonoma). Nestled halfway between Los Angeles and San Francisco, along the state’s central coast, lies a vast rolling countryside speckled with vineyards, olive groves, farms and ranches.
With its natural beauty and laid-back vibe, Paso Robles a perfect stop for a relaxing long weekend. Wine is the main attraction here: sip your way through Cabernet Sauvignon, Zinfandel, Merlot and more at over 200 wineries. Many tastings take place on sun-drenched outdoor spaces with breathtaking vistas, creating a next level experience. Visitors tend to fall in love with Paso’s chill ambiance and lodging is typically more affordable than in northern Cali wine regions.
If you get wined out (is that even a thing?), you can switch it up : sample local olive oils, tour a craft brewery, take a dip in a hot spring or craft artisan pizza during a cooking class at Refugio Kitchen . Downtown, you’ll find interesting boutiques and great eateries . Stop by the general store for honey, olive oil, soaps and handmade goods from area producers to bring home. Advertisement 9 of 12 Don Miller/Getty Images Park City, Utah
What’s more dreamy than cozying up by a fireplace in a snowy mountain lodge? Having local whiskey and chocolates in hand. Park City is a winter wonderland rich with small town charms, quickly accessible from Salt Lake City international airport.
Hit the slopes at two world-class resorts — Park City Mountain and Deer Valley — which offer some of the world’s greatest ski conditions. In between runs on fresh powder, savor magnificent snow-capped landscapes and gourmet fare at several on-mountain pit stops. For a stellar après-ski situation, make your way to the ski-in/ski-out St. Regis Deer Valley resort for decadent hot chocolate, fireside s’mores and craft cocktails.
Beyond mountain sports, Utah’s historic mining town is like a holiday postcard come to life, with a flurry of perfect date activities: sleigh rides, ice skating, hot air balloon rides, dog sledding and shopping along historic Main Street where the facades of many acclaimed restaurants and saloons are preserved from the 1880s. Get sweet with handmade confections at Ritual Chocolate and unwind with a whiskey fight at Park City’s own High West Distillery . For an excellent candlelit dinner featuring local live music, head to Riverhorse on Main, then saddle up to popular dive bar No Name Saloon for a nightcap. There’s so much for couples to see and do in “Winter’s Favorite Town.” Advertisement 10 of 12 Patrick Tappe/EyeEm/Getty Images Playa Del Carmen, Mexico
Just a short drive south from the Cancun airport, Playa del Carmen is situated along the Yucatán’s palm-lined Caribbean coastline. With its unspoiled natural setting and upscale hotels, Mexico’s Riviera Maya is a first-rate vacation destination — and an ideal escape for lovebirds seeking warm weather.
If privacy and luxury is your speed, say ‘hola’ to the area’s most secluded resort: the five-star Rosewood Mayakobá . Set along the edges of a freshwater lagoon (a river boat will take you to your private suite!), the property features refined accommodations with over-the-top amenities, heated plunge pools and in-room mezcal to spice things up.
Fresh from a $2.5 million investment, the resort introduced Aquí Me Quedo (meaning “Here I Stay”) in December 2018. Be one of the first couples to experience this new adults-only enclave, which entices you unwind and savor Caribbean-coastal cuisine and cocktails along pristine white sand beaches. There’s also three infinity pools sunken in the sand, an open kitchen for interactive culinary experiences and a beachfront fire pit to curl up next to in the moonlight. Advertisement 11 of 12 Gabriel Pevide/Getty Images New Paltz, New York
Looking for someplace that’s a short drive from New York City, but feels worlds away? Reserve a room at Mohonk Mountain House . Family-owned and operated since 1869, this Victorian resort is perched on the the banks of crystal blue Lake Mohonk.
The grand, castle-like property offers couples an award-winning spa, farm-to-table cuisine and range of daily outdoor activities. In winter, you can go snowshoeing or cross-country skiing on groomed trails and ice skating on the private pavilion. Warmer months bring horseback riding, canoeing and hiking in the surrounding Shawangunk Ridge.
Leisurely, romantic days are also welcomed: sip hot chocolate and snuggle up by one of the stone fireplaces, soak in the outdoor heated mineral pool or watch the sunset from rocking chairs on porch. Just being with your sweetheart, surrounded by pristine mountain wilderness, is enough to rekindle the flame . Advertisement 12 of 12 Getty Images Rome, Italy
What’s more utterly romantic than a getaway to Italy? If you appreciate the hustle and bustle of a city, but adore an intimate ambiance and sensational backdrops, Rome is the place for you. Having only a few days in the Eternal City may not seem long enough, but it’s totally doable — especially if you’ve been before (and have tackled the major historical attractions), so you can just focus on enjoying la dolce vita.
Rome is rich with opportunities to create heart-melting moments. Catch a sparkling sunset behind the dome of St. Peter’s Basilica. Pick up prosciutto, aged cheese and fresh bread, then trek to Aventine Hill for an al fresco picnic atop one of the ancient city’s seven famous hills. Stop by Trastevere and meander into quirky shops and bars along the narrow alleyways. Stroll through open-air marketplace, Campo de’ Fiori, to sample local delicacies and pick up a token from your trip. And push the limits of your appetite at as many authentic trattorias and cafés as you can possibly handle. (Pro tip: some pizzerias will shape your pie into a heart — just ask your server!)
For a glamorous, old-world experience, stay at the iconic Hotel Eden . This historic 1889 mansion underwent an extensive renovation and reemerged more extraordinary than ever. Nothing welcomes you in from a long day like bar cart cocktail service and live piano in the opulent lobby bar. And aperitivo at the Michelin-starred rooftop restaurant is a must. Here, you can savor a Negroni and feast on exquisite cuisine while watching the sun set over magical panoramic views of the city. Ahh, that’s amore, indeed.
Note: We’re kicking off our inaugural World’s Best Collection trip at Hotel Eden in September — join us! You May Like Sign Up for our Newsletter Receive exclusive travel deals, insider tips, inspiration, breaking news updates, and more.

How to Recruit Paid Social Influencers : Social Media Examiner

March 20-22nd Don’t Miss This! Sale Ends Mar. 6th CLICK HERE How to Recruit Paid Social Influencers
Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships?
In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network for Your Niche
Before you start looking for individual influencers, think about the channels you want to use.
As Moz founder Rand Fishkin has pointed out , influencer marketing “should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter, LinkedIn, Reddit, Pinterest, Medium, discussion forums, and every other source of influence. Instead, the phrase somehow evolved to mean Instagram with an occasional side of YouTube. That’s… madness.”
Take a comprehensive survey of the channels you already use to share content and find leads . Then go beyond that. Think about where your ideal customer hangs out online and find out what kind of media they consume . The picture could be very different from your existing content strategy. Be ready to explore new forms of media such as podcasts and live streaming.
Also think beyond mere numbers . It’s not just about whom your customers follow, but whom they respect. Whom do they listen to? Whom do they consider an authority? The novelty Twitter account Big Ben Clock has more than 15,000 followers, but do you really think those followers would take a product recommendation seriously?
You can use influencer marketing to expand your existing reach or open up new platforms. My company doesn’t post much native content to YouTube, but we know that it’s an increasingly important source of interviews, tutorials, and case studies for marketers, especially in the Spanish-speaking world.
Our business spent time building a relationship with a YouTube influencer who runs a variety of educational channels. Our aim was to share useful info with an entertaining spin and we found the perfectly niched influencer.
Before you dive right into a new medium, though, figure out how you’ll measure the results of your influencer campaigns . Some channels offer fantastic reach with highly specific audiences, but it’s difficult to evaluate ROI. For instance, Reddit offers a wealth of highly engaged and focused micro-communities, but engagement on the platform is notoriously hard to track. #2: Select an Influencer
Once you’ve chosen your social channel, you can start researching prospective influencers. While most social media influencers maintain profiles across as many channels as they can, typically they’ll have a “home” network where their community is strongest. Some influencers also vary their content and style quite a bit across different platforms, so you might find someone who’s perfect on Pinterest but not worth investing in on Twitter.
How you find potential partnerships depends on the goal of your campaign and your existing level of online reach. Here are some different approaches you might try. 1. Partner With Traditional Influencers via Agencies and Search Tools
Using an agency or search tool will provide you with the most data about your candidates.
The Influencer Search Engine by InfluencerDB offers engagement statistics, comparative rankings, and an overview of the kind of content an influencer posts. Listings are organized by industry category, languages, and location. SocialBakers offers a similar service and both are free to access.
Some social networks are beginning to provide this information directly. Facebook is currently beta-testing a Brand Collabs Manager tool. It’s limited to handpicked brands and influencers in the U.S., UK, Mexico, Thailand, Germany, India, and Brazil—countries where influencers are already an established part of the marketing ecosystem.
Meanwhile, Twitter has switched to measuring what it calls “monetizable daily active users” (MDAUs) on the platform rather than just counting the number of active usernames. In the near future, we could see some drastically revised follower and engagement figures as this feature is applied more generally.
If you do use an agency, try to verify their figures against direct information from social networks or at least get a second opinion . Apps such as Later (from $9/month) offer detailed Instagram analytics, including engagement rates, follower demographics, and click-through rates.
Influencers who are signed with agencies or listed by search tools tend to have the largest followings. If you’re looking for a short-term product placement deal and have a budget to burn, they’re a good option. However, if you’re in search of micro-influencers, nano-influencers, a long-term relationship, or more affordable choices, agencies may not be the way to go. 2. Create Your Own Influencer
Another approach that’s gaining popularity is to create your own influencer. This could be someone from your customer base, someone with authority in your industry, or even someone from your own team. Beauty brand L’Occitane en Provence recently launched an influencer campaign based on 10 of their own employees , using the slogan No Filter Needed.
Think of this tactic as bringing a buyer persona to life .
Take the HelloFresh Guy . True to form, HelloFresh put together all of the ingredients: an Instagram account, a relatable star, and well-lit photos. Then they waited for customers to produce the final result: an influencer.
HelloFresh Guy joined Instagram in November 2018, so it might be too early to say whether the experiment succeeded. It’s also worth remembering that the campaign is limited to New Zealand, so global reach isn’t the goal. However, this is certainly a strategy that would take time and some investment to succeed. 3. Recruit Your Customers as Influencers
You don’t have to start completely from scratch. An easier version is to choose customers who already share your brand on social media, but have yet to build up a very large audience . It’s worth remembering that accounts with 10,000–50,000 followers have the highest-quality engagement, a key advantage over accounts with millions of followers.
When you choose an influencer from your customer base, you’re choosing someone who already believes in your product, and in influencer marketing, a genuine believer is worth their weight in gold.
Stationery brand Paperchase has run a popular series of Instagram takeovers by its Student Social Ambassadors. The brand used a gift card giveaway competition to recruit potential ambassadors, who can then be vetted. (Presumably, the gift cards also reduce the possibility of backlash from unsuccessful candidates.)
Up to this point, all of the Ambassadors have been young women studying subjects that require a lot of handwritten lecture notes. So they represent a key Paperchase demographic.
Amtrak runs a social media residency program . Although highly competitive with three selection rounds, the travel company is clear that it’s not looking for established or overly popular influencers to join.
Just like working with an agency, you’ll need to perform due diligence on the influencers you recruit yourself . That starts with analytics and engagement measurements, but go well beyond that. There is no AI substitute (yet!) for spending some quality time looking through the candidate’s posts, comments, and followers.
As well as looking for obvious disqualifications such as offensive comments, think carefully about what you’re seeing. Do these posts match your style? Are you happy with the tone of the post captions, or do you want to discuss a different approach? And most importantly, are these definitely the followers you want to reach? Make Direct Contact With Influencers on Your Chosen Platform
If you choose to contact an influencer on your own initiative, you need to be confident about the value you offer and what you want in exchange . Cautionary tales such as Lashify show how a failed approach can backfire. Similarly, if you put out an audition call for influencers on social media, you risk a very public backlash from disappointed fans who don’t get a callback.
In other words, even if you choose to contact influencers directly, you still need to act professionally . Setting up a quick deal in the DMs or comments is too much of a risk. You’ll need to perform due diligence before getting in touch and set clear ground rules for the interaction. If an influencer reaches out to you first, take a close look at the influencer’s online presence before making any commitments . #3: Draft an Influencer Contract
Once you’ve chosen a social network and influencer (or a string of influencers), you need to define the relationship professionally. Back in 2016, only 8% of influencers had signed contracts to work with brands. But if you want to secure your reputation, results, and ROI, a contract is essential. Here are some of the details you need to iron out. Decide if You Want a Short- or Long-Term Partnership
First, you need to decide whether this will be a short- or long-term collaboration. This partly depends on the influencer you’re working with.
Toy brand Fisher-Price has worked with influencer Giovanna Fletcher for years. As her children grow older, the brand gets to share toys for different ages and interests.
Micro- and nano-influencers tend to share one-off sponsorship posts. They have relatively low follower counts but a lot of active engagement, and they’re more affordable than more famous influencers. Many brands simply reward micro-influencers with free products. And it’s increasingly common to offer a flat rate for one-off collaborations. The result? You can recruit a small army of micro-influencers without blowing your budget.
According to research by Influencer DB, fashion brand Zara has been mentioned by over 20,000 influencers but only keeps 677 on its paid roster.
Alternatively, you could choose a long-term relationship. Long-term collaborations are usually with influencers who have a much higher profile. While you’ll reach a bigger audience and have more time to develop your marketing message, this option is far more expensive.
And in general, you’ll have less editorial control over the specific text or images used in social media posts. Paying a flat rate per post is less common; you’ll need to figure out a detailed contract with the influencer and your legal team. Determine Whether to Pay Per Action or Result
You’ll also need to decide whether you’ll pay influencers based on actions or results. The flat rate fee used for micro-influencers is usually action-based, for instance. The influencer earns so much money per post, story, or affiliate link. But if you agree on a personalized contract with an influencer, you could make payment dependent on a certain number of views, followers, or conversions .
But a word of warning here: One consistent problem with social media marketing is that people get bogged down in engagement statistics without understanding their purpose. Before you write a requirement for 10,000 comments into a contract, think about why you might need those comments.
Don’t ask influencers to deliver post likes or views that won’t translate into actual ROI. Define what counts as a successful conversion (clicks, views, coupon usage) and measure that . Consider Exclusivity
Finally, consider making the relationship exclusive . If you choose an influencer with lots of endorsements, your message risks getting lost in a flood of content. But in an exclusive collaboration, you can share insider content and build trust over time .
In addition to defining terms with your influencer, you also need to make sure those terms are within the law . Influencer marketing is legally a form of advertising. Regulators are cracking down on influencers who share sponsored content without making that clear. People have been pretty quick to find loopholes, such as placing products in the background of a post or using cuddly sounding hashtags such as #adgift.
These strategies aren’t advisable. Regulators will catch on and your audience will catch on even faster. Precisely because people want to believe and trust influencers, they’ll quickly turn on anyone who doesn’t respect the rules.
Few influencers have a professional background in advertising or marketing. So while brands are very conscious of terms and conditions, legal liability, and privacy, many influencers are blithely unaware. When you work with influencers, you should take steps to inform them about legal requirements and continually check in to make sure the rules are followed .
Giveaways are a popular type of collaboration. The key difference between corporate and influencer posts, however, is the way they’re run. Brands are generally scrupulous about the rules, while amateur influencers will ask people to like, follow, share, tag, repost, earn additional entries, and more. Here’s a classic example of an “invented” promotion: the competition rules are meaningless and impossible to enforce:
Quite frequently, these demands aren’t only against social network rules, but also impossible to enforce. They’re made up out of thin air. So if you’re a professional brand working with an inexperienced influencer, you must continually check that their posts are in line with your own best practices. You should also have a clear definition of liabilities written into your contract . #4: Create Influencer Campaign Content and Calls to Action
Once you have basic guidelines in place, think about the creative side of the influencer content. Depending on the influencer’s reach, cost, and length of relationship with you, you may choose to draft content or allow the influencer to write their own .
In this collaboration between two brands, the same photo and text have been used in each post (albeit translated). Agreeing to content in advance means that your message is clear, but it can appear less authentic.
Just as I noted that influencers don’t have to be Instagram lifestyle stars, not all influencer marketing has to be simple product plugs. Think outside the box and offer your audience something different.
Behind-the-scenes posts and takeovers are extremely popular with social media followers. These tactics allow you to show a different side to your business and give the influencer more interesting content to discuss than a simple product description .
In a recent collaboration, social media star Zoe Sugg went behind the scenes to create new bath bombs with Lush.
Remember that the type of content will depend on what you want users to do. What counts as a conversion? If your influencer shares affiliate links, they’ll need to post stories with a swipe-up link, sponsored posts, or a link in the bio .
But the influencer can add a personalized promo code to an ordinary post as a text overlay . The brand can use the code to track the source of purchases.
Your conversion goals don’t necessarily have to be online, either. If your aim is to bring more foot traffic to your store, you can use influencers to promote a live event . This tactic is especially effective with influencers who already have a large following because meet-and-greets are very popular with fans. Conclusion
Influencers have been hailed as the new, more authentic advertisers for the social media age and marketers are taking notice. In 2018, sponsored posts by influencers on Instagram were up 39% year over year . Like any new innovation, though, influencer marketing is going through some growing pains.
While influencers have quickly captured the public’s imagination, they’ve taken on a narrow image as power users on Instagram and YouTube, mostly working with direct-to-consumer lifestyle, health, and beauty brands.
What’s more, unscrupulous people soon picked up on the possibilities. With a glossy photo shoot and a few thousand purchased followers , some wannabe influencers have successfully conned brands out of advertising money.
Meanwhile, brands face challenges of their own. In a time when businesses are increasingly concerned about brand risk, entrusting your image and advertising to an influencer might seem like unnecessary exposure. And while most brands struggle to measure ROI accurately, casual collaborations with influencers are even harder to manage.
Does this mean you should give up on influencer marketing? No, influencer marketing still has great potential. However, it’s time to professionalize your approach. When brands get influencer marketing right, they can make a lot of money.
The main takeaway is that influencer marketing takes time. You’ll need to put in the work to find the right channel and influencer. Then you’ll have to invest time and effort in building a relationship, setting expectations, and monitoring progress.
But hopefully, you’ve also seen that influencer marketing offers lots of possibilities. There’s creative scope here, whether you choose to try a new social network, deepen the relationship with your customers, or experiment with new types of content and brand events.
Above all, make sure you continue to measure, evaluate, and improve your influencer campaigns. It’s time for influencer marketing to professionalize, but that will only happen if brands step up and demand the best.
What do you think? Do you use influencers in your campaigns? What details do you include in your influencer contracts? Please share influencer marketing:

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The Choice

Monday, March 4, 2019 The Choice It is not easy to deal with collapse of this country that has given so much to so many. We cannot restore what has changed….only what has been lost….and more has changed than has been lost. Each day can bring a gut-wrenching feeling….as if another hatch has blown off permitting the sea water to flood yet another hold of the ship. As so often happens while I type these posts….a song plays very softly next to here where I sit and right now it is that Trini Lopez 60s hit If I Had a Hammer. The lyrics caused me to pause….”I’d hammer in the morning….I’d hammer in the evening….all over this land….I hammer out danger….I’d hammer out a warning I’d hammer out the love between my brothers and my sisters.” Watching as America implodes is difficult….but there is that which transcends everything that gives hope to the pain….and moderates that which is not pain….and sets in order….and explains as well as can be explained. It’s a rod when needed….and a staff to pull back….and a mirror….a wonderful mirror….like one of those beauty mirrors that I absolutely hate to look into for they show every imperfection….every piece of dirt every greasy pore….but wonderful in that as you continue to look at it you see the crimson redness covered by the most calming white….whiter than snow….that obscures that which on the surface is ugly. That mirror of course is God’s Word. A mysterious combination of hundreds of thousands of alphabetical letters making up tens of thousand of sentences….forming hundreds of chapters in dozens of individual books. Mysterious in that it breathes truth and pumps hope from the moment that a newly born again child of God smells the aroma of joy in its pages….continuing on through a lifelong pilgrimage where one at times grapples more than embraces but never ceases to find some new ray of hope or truth that transforms….and never….not even in the seventieth year as I can attest to….fails to give its own light to the page. The news of the day will continue….with joy minced in….all of it cooked in an increasing temperature that refines. Ultimately our answer is not in returning to that which never was as beautiful as we imagined. It is in seeing the imperfections that were always there….and clinging not to what adorned the outside….but to that purpose which it was fashioned….the promulgation of the good news of Jesus Christ. So as time passes and history continues to be made in a world run amok we have a choice on what to cling to….one that will wither as the grass and fade as the flower….the other that will stand forever.

The Human Experience

The Human perplex is a very touching ikon. Throughout the movie we encounter all in all told diversenesss of problems. There atomic number 18 many themes of liberateness and healing in the movie. This movie is non only full of emotions, just now it also overhauls you reflect on your life, and the proceedings we make as a humans. We find forgiveness and healing in our lifes by reflecting in our actions, and by taking action and actually trying to be better persons. In the movie we overhear all kinds of people in deal of healing in their hearts. The deuce most common themes of healing we see in the movie are delirious and relational healing.Jeffrey Azize is in indispensability of both emotional and race healing. When he was little his relationship with his father was not good. Jeffrey father was an alcoholic. Jeffrey remembers comprehend his father more under the influence than sober. Jeffrey is in affect of that sleep with of his father. Jeffrey take to victimiz e how to forgive his father in order to absorb a better relationship with his father. At the end of the movie, we hear Jeffrey face Have you ever had a moment where you aspect want everything is plainly right in the world? Time stops, and the stars are in line.It was the premier time in a long time I could feel ataraxis in my heart. He felt at peace after going through all those experiences. He witnessed a visual modality, which do him forgive his father. He was able to heal. The Human Experience made me top that there are bigger problems in our world. It taught me that I shouldnt deliberate anything for granted. Just the standardized the homeless guy said One day you aptitude tolerate a home, unless the next day you might be on the streets. This made me reflect on my life, it made me cause that Im also in need of healing.It made me see of how ungrateful I am and how I never aver convey you for the smallest thing. This movie taught me that I could make a differen ce, by doing something small corresponding donating my time or donating things I dont need to those who are in need. overall this movie was amazing. I could watch it a million times, and every time it would have the same or bigger concern in my life. In my life I personally need a lot of healing. Im in need of both emotional and relation healing. Im one of those persons, who dont forgive others.If you hurt me in some way I might say I forgive you but at the end I in truth wont. I also have a lot of affirm issues. Its hard for me to trust someone, especially if theyve hurt me before. For me trust is like a paper, once its crumble it cant be improve. I know that everything happens for a reason, but sometimes I like I knew what that reason was. I guess that I need to learn how to forgive others, and to trust people. I need to open up more. Overall our connection needs a lot of healing. Our society is really not driveable.It makes me sad to see the way society is structured. O ur society is truly fearful. The ugly truth about our society is that no one cares unless youre moderately or dying. Every day I ask myself whats injure with the world? We see that a lot of people are victims of our society, but we dont do anything to change. Every 40 seconds, someone dies from suicide. suicide is mostly seen among teens because they are being bullied for not looking or playing a certain way. Society no longer knows the meaning of beauty.Its hard to grow up in a world where you never feel like youre pretty enough. In this society you need to have designer clothing, you need to be size 0, you need to have a clean face, you need to wear makeup, you need to have perfect eye vision and perfect teeth if you dont then(prenominal) youre automatically called ugly. We are the ones that are destroying our world. We are the ones bringing all that sin into this world. We all need emotional healing. We are in need of that love. Another kind of healing this society needs is that they need to accept the way they are.Everyone is unique in this world. I see the world like a big food bowl we are all different which makes things more interesting. We need to be happy with the way we look, and embrace it. fate others is the best gift to help you heal. Helping others makes you realize that you should never engender things for granted. By helping others I realized that doing something so simple like reading a book will bring a lot of smiles. Not only do you make someone smile but it also helps you reflect in your life. I have learned so many things about me by helping others.I learned about my rely issues by helping others, and slowly Im healing. Step by step Im learning how to trust people. Its not a big change, but in order to change you need to take small steps, and thats exactly what Im doing. My doctrine with God was shattered, but by healing Im putt back the pieces together. Im learning how to trust God, and leaving everything on his hands. Im truly healing. Over all everyone needs healing. Its not only me, but millions of others that are in need of healing.If you are not content with yourself, its obvious you need some kind of healing. If you cant accept yourself, what makes you think that you can accept others? If you notice yourself what makes you think that you wont criticize others. In order for society to heal, we need to heal our soul firsts. By helping others, you realize your needs, Its all a big circle. You need to help others, one you help them you see where you need healing, after healing yourself you realize that society needs healing, once you heal yourself youre able to help society release better.

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