Embracing The New Mobile Landscape

Embracing The New Mobile Landscape

Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to start your day. Whether it’s finding your way to a meeting, logging your fitness routine, or even adding the cost of that latte to your weekly budget, one thing is clear, and that is how much apps are integrated into our daily lives.
The beauty of digital has always been the ability to measure outcomes. For a long time, digital media was always just a measurement and was relatively straightforward. However, mobile has changed all of that. Measurement today is more complicated, more varied, and more important than ever. Why? Well, for me, I believe it’s all because of mobile, digital is now a part of our daily routines. Purchases made online and offline are all monitored. Mobile has fractured the customer journey, and our ability to measure its impact at every step of that journey hasn’t kept up. Why Consumers Take Action
People not only turn to search to find new apps, they actually download apps because of search ads. They’re among the most effective ad formats for driving app downloads. Of those who downloaded an app based on an ad viewed on their smartphone, 50% said they were prompted to do so by a search ad (CoSchedule Blog Pg 1). This shift in how consumers find and learn about new apps paves the way for marketers to rethink their brand’s approach to new app discoverys. And there’s a good reason to tap into search to help boost app awareness. Search ads don’t just raise app visibility; they also drive app downloads by being there at the exact moment when a consumer is actively looking for apps.
For marketers, this means making sure your app stands out wherever smartphone users are looking to discover apps relevant to their interests. The CMSwire page noted that they have reported over 3 million mobile apps which are currently available for download, that factor is more important than ever in today’s flooded app market.
Why Mobile is Big
People turn to apps to ease their daily grind. And they’re more likely to use them if they serve a specific purpose. stated, “Two in three will use an app frequently when it simplifies their lives.” For example, you can use a retail app, such as that of Walgreens’, to look for deals and sale items or even coupons; all while you’re shopping in-store. Apps can be very helpful during a customer’s purchase journey. In fact, one in two app users turns to them to find information about a business or product or even to make a purchase ( Pg 1).
The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of the people Mlsdev surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just downloaded app and move on. For me, personally, I can see how this surveyed high for many uninstalling apps just to get something from the store than to be done with it. I’ve had many instances where I do this at the mall or for a big deal. However, I do think that a true customer keeps an app on their phone if they use it more frequently. No matter how much storage it uses. For example, I have a Chipotle app, Starbucks app, and McDonald’s app on my phone. Whenever I get a notification for a really good deal, I’m very much likely going to go and check it out. I don’t want to waste my time, but I’m a sucker for deals. I think most people are, so if this can relate to you in any way comment down below. In Short
Given the sheer number of apps available in the market, it’s more challenging than ever to gain an app user’s attention. That’s why an app needs to stand out from the crowd, both in and outside of an app store, so people can find it and use it, again and again. To make sure an app does makes the cut, it’s important to show that it has clear value to the users, well past the initial app download. I think the research can help any brand develop mobile app marketing strategies that will be successful not only in attracting but also in keeping an audience, which brings tremendous value to you as a person and your business. Check out my sources for more research and information. Also, if you have any questions, feel free to leave them down in the comments section. Don’t forget this useful information, and I hope you have a great day!

Travel Ireland 2019: Everywhere you need to visit this summer… From the lonely prison cells of Kilmainham Gaol to St Patrick’s grave

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PERCHED at the very edge of Europe, Ireland is a land apart, an ethereal island.
Meditate amongst ancient ruins, or wander through divine landscapes – Tara, Glendalough and Croagh Patrick have been providing spiritual sustenance for thousands of years. Or perhaps you’d prefer to journey through unspoilt countryside – from the leafy midlands of Laois and Offaly to the uplands of Tyrone. Then again you may fancy some surfing in Donegal or hiking in the Mountains of Mourne.
In our guide we visit Ireland’s unmissable sights, from the Wild Atlantic Way to Ireland’s Ancient East, and journey round its cities and villages. The people of this island are different – something you’ll soon discover if you pop in to a traditional music session, go along to a hurling match deep in the rural countryside, or merely stop to ask the way. Talk will run free, for here is one of the last strongholds of the art of conversation. Whether it’s a pint at the local pub, or chatting with your B&B hosts, craic will never be far away.
Our travel guide will help you discover which Ireland fits you best. You’ll soon begin to think you’re a local. The place does that to you. Ask any passing Viking, Norman, Huguenot, Celt.
First, let’s take a look at 7 magnificent sights Dublin has to offer in 2019. Scroll down to read our guide in full… Advertisement The Irish Post’s Travel Ireland 2019 Guide
We start with a cemetery — yes, a little bit dark and mysterious, but fascinating all the same. Bit like Dublin itself, really.
At Glasnevin Cemetery in north Dublin, literature, rebellion, music and politics mingle with ordinary lives and tragic stories to produce a tapestry of Ireland’s turbulent history.
Michael Collins’s resting place is the most visited in the cemetery — his simple Celtic cross is covered in bunches of flowers; Glasnevin also holds the remains of Éamon de Valera, Maud Gonne MacBride, Roger Casement, Constance Markievicz, Kevin Barry and Jeremiah O’Donovan Rossa. Advertisement
One plot is dedicated simply to “Cholera Victims”, another commemorates the Famine, plus one small grave bears the bleak message “Air India child” — a reference to the Air India 747 which crashed off the coast of Ireland.
Writers such as Brendan Behan and Gerald Manley Hopkins are buried here, as well as singer Luke Kelly and Manchester United footballer Bill Whelan, who died in the Munich air disaster.
To get the best out of Glasnevin, short of being buried there yourself, you’d be well advised to go on a guided tour. Brimming with banter and charm, each guide is passionate about sharing their love of heritage and history.
With a careful balance of passion, sensitivity and even fun, they use the cemetery to take you on a journey across Ireland’s history, one that has rarely lever been less than interesting.
MUSEUM CENTRAL Advertisement
Victorian Dublin, Georgian Dublin, artistic Dublin — for the expert historian and vaguely interested alike, Dublin is a goldmine. Take your pick from: the Natural History Museum in Merrion Square, the National Museum of Ireland (ditto), the National Museum of Archeology in Kildare Street (dig it!) and the National Gallery of Ireland (which includes treasures from Vermeer and Caravaggio) plus all stops in between. Irish and international treasures can be admired at leisure, and for free in these great institutions.
In the National Museum, pride of place in the museum is the Ardagh Chalice. Ireland’s foremost art treasure is considered the Jewel in the Crown of the museum, and indeed the nation. The beautifully proportioned chalice is the finest example of early medieval metalwork ever to have come to light. Some six inches high it is made of silver, bronze and gold; the design and decoration indicates that the people (or person) who made it knew their art as well as any craftsman in the world at the time. Stand back and marvel at this ancient Irish art treasure.
Although Dublin is now the only capital city in the world completely run by the Celts, it was originally a Viking town. That intriguing history can be unravelled at the Dvblinia heritage centre, just beside Christchurch Cathedral.
Kilmainham Gaol opened for business in 1796 and was operational until 1924. Many of the leaders of rebellions and uprisings over those centuries were incarcerated and executed here. Most famously, the leaders of the 1916 Easter Rising were put to death here — with consequences that are still felt today.
Many ordinary citizens, including children, were jailed here as well. Advertisement
A tour of Kilmainham Gaol is a poignant and at times harrowing experience.
STOUT WORK AT THE STOREHOUSE A visit to the Guinness Storehouse is a must while in the capital (Image: Getty)
No trip to Dublin would be complete without a visit to the Guinness Storehouse at St James’s Gate. Dubs initially turned their noses up at the drink when it first came on the market in the mid-18th century — because of Arthur Guinness’s opposition to the United Irishmen (politics are never far away).
However the attractions of the new drink soon overcame political considerations. Up the rebels, and down the hatch.
You can see where Sir Arthur’s brewing process began in the former fermentation plant, helpfully remodelled in the shape of a giant pint glass. Advertisement
The secrets of stout, how roast barley gives Guinness its deep ruby colour, and how a perfect pint is pulled are gone into in some detail.
The tour ends in the Gravity Bar — a drinking establishment with a 360 degree panoramic view across the city, and the perfect place to contemplate Ireland’s capital, have a few more pints, ponder the meaning of life, have a few more pints, discuss with your friends whether this is the best day you’ve ever had in your life, and so on.
The Little Museum of Dublin is an eccentric exhibition of life in the capital, quirks, warts and all. Set in a Georgian townhouse on the edge of Stephen’s Green, this museum will take you on an idiosyncratic cultural path through the last century.
The collection of 5,000 pieces on show range from U2 memorabilia to a set of bullets given to Ben Dunne by his IRA kidnappers.
The exhibition follows a timeline — your first port of call is a traditional drawing room that commemorates 1900s Dublin. After having your fill of the rare auld times, you segue into the modern history section, which includes everything from clips of The Dubliners to letters from Samuel Beckett. Advertisement
The Hugh Lane Gallery in Dublin houses one of Ireland’s foremost collections of modern and contemporary art. 2000 works are on display, ranging from the Impressionist masterpieces of Manet, Monet, Renoir and Degas to works by leading international contemporary artists — and yes, examples of Bauhaus and Dadaism. The museum has a wing dedicated to Dublin-born artist Francis Bacon, the man who said, “I should have been, I don’t know, a conman, a robber or a prostitute. But it was vanity that made me choose painting, vanity and chance.”
Mrs Thatcher called the Dubliner “that man who paints those dreadful pictures’’, so he’s worth checking out.
Aged wooden panelling, tobacco stained windows, a sage barman in a tie and tables stacked with pints of Guinness and golden drams. Tucked into a dimly lit corner at the back, huddled in a circle, musicians playing flutes, bodhráns, banjos and fiddles. You can still find such places in Dublin like O’Donohue’s, while Doheny & Nesbit, complete with Victorian snugs and mirrors, and creaking with carved timber floors, is as good a pub as you’ll find anywhere. Advertisement
But our top choice is The Palace Bar, Fleet Street, without doubt one of the great bars of Dublin, a gem of Victorian splendour.
Still a vital part of the city’s everyday life, The Palace is something of a theme pub — the theme being drink and conversation. A top mixture of locals, visitors, workers and hipsters all quenching their thirst. You can get your traditional music fix upstairs of an evening. They serve an exceptional pint too: “like a candlelit procession down your throat,” as the barman had it. Book with Wild Rovers Tours to enjoy the best day tours Dublin has to offer R iverdance celebrates 25 years on the road
UP until 1994, any time before the Eurovision Song Contest of that year, had you predicted that a show featuring Irish step dancing would become the Next Big Thing in showbiz, playing to sell-out crowds across the world, you’d have been ushered into a darkened room and told to get as much rest as possible.
But we now know Riverdance, which started life as a 7-minute live interval during the Eurovision, catapulted Irish dancing from parish halls onto the world stage. Advertisement
The idea itself was simple enough — a chorus line of Irish dancers, but with music, dancing skill, choreography and dress elevating simple step dancing to a riveting spectacle.
Before Riverdance, Irish dancing was considered stuffy and constricting by most of the younger generation in Ireland, a hangover from the parochialism of de Valera’s Ireland.
Abroad, Irish dance had failed to capture the hearts of the world in the way traditional Irish music had. The music of The Dubliners, Planxty, Moving Hearts, The Bothy Band, was raw, sexy, exciting; Irish dance on the other hand was seen as a provincial pursuit, if it was ever thought about at all. It was famous for encouraging those who practised it not to express themselves. Straight-armed and straight-faced.
But those seven minutes in late April 1994 changed all that forever. The electrifying spectacle of the dancers and the breathtaking music riveted audiences across Europe.
Youngsters from every corner of the Irish Diaspora and beyond soon wanted to get on stage and dance, and the world, it seemed wanted to watch.
Millions of satisfied customers world-wide — in five different continents — have been made aware of the splendours of Irish music and dance, and the profile of Irish dancing in Ireland, Britain and the rest of the world has continued to grow. Advertisement
They say that the 1994 Eurovision song contest is the only time an American dancer has won a contest for European singers, but in reality the real winners have been anyone with a love for Irish music. RIVERDANCE 25th Anniversary publicity photography
Husband and wife production team John McColgan and Moya Doherty along with composer Bill Whelan expanded the Eurovision slot into a full show.
For over two decades the show has been staged at over 500 venues worldwide and been seen by over 25 million people, making it one of the most successful dance productions in the world.
Today Riverdance has several companies which tour the world. Advertisement
Riverdance returns home to The Gaiety Theatre, Dublin from June 11 to September 15 for the summer season.
RIVERDANCE VITAL STATISTICS 2,000 performers from 29 countries 22,000 dance shoes worn 500,000 gallons of water consumed 6,000,000 pounds of dry ice used on stage 62 marriages between company members 93 Riverdance babies born (with more on the way!) 34,000 cumulative years of study in step-dancing 50,000 rolls of self-grip tape used by company physiotherapists 20,500 hours of rehearsals on tour 1,000,000 pounds of ice in post show ice buckets used by the dancers to aid muscle recovery 80,000 pounds of chocolate consumed (for energy) by the cast. BLOOMING TERRIFIC
ALONGSIDE Ireland’s dramatic scenery — the Giant’s Causeway, the Cliffs of Moher the ancient rocks of Brú na Bóinne — there lies an alternative Ireland. This road less travelled boasts hidden byways, tranquil boreens and secret gardens. Or rather it doesn’t ‘boast’ at all – it keeps positively quiet about them. They make up a hidden Ireland, gentle, tranquil, and a world apart. Advertisement
Ireland’s benign climate has made it a paradise for shrubs. Few places in the world have such an extraordinary mix, from sub-Arctic plants on the Burren in Co. Clare — check out their Alpine gentians and edelweiss — to sub-tropical specimens such as the strawberry trees of south west Kerry.
Powerscourt gardens in Co. Wicklow, at the foot of the Great Sugar Loaf Mountain, has one of the greatest collections of ornamental trees and flowers in Europe. This horticultural spectacle is the product of some 250 years of planning, planting, pruning, coppicing, shaping, hoeing and weeding. The end result is a fascinating collection of ornamental gardens and lakeside walks. Giant sequoias, dwarf copper chestnuts and a bewildering array of shrubs jostle for space amongst azaleas, magnolia and rhododendrons. All are overlooked by the ballroom where Princess Grace famously danced the night away.
Powerscourt is beautiful, dramatic and impressive, stretching over 47 acres. Formal gardens, sweeping terraces, statues and ornamental lakes, secret hollows and rambling walks.
With looks like this, it’s not surprise to hear that the whole estate features regularly in the movies. These include Barry Lyndon, The Count of Monte Cristo and The League of Gentlemen.
Powerscourt Waterfall and its surrounding valley is also part of Powerscourt estate. At 121 metres, it is the highest waterfall in Ireland.
In 2014, National Geographic listed Powerscourt as No. 3 in the World’s Top Ten Gardens. Advertisement Visit the beautiful Powerscourt House & Gardens, the No.3 Garden in the World (National Geographic)
Brigit’s Garden is set out to reflect the ancient Celtic calendar that marked the seasons with the festivals of Samhain, Imbolc, Bealtaine and Lughnasa.
The gardens are full of ancient motifs such as a pre- Christian ring fort, ogham stones, a sundial which shows which not only shows the time but date, month, solstices and equinoxes.
Native wild flowers are scattered through 11 acres of woodland and meadows. The Celtic Gardens, set round a lake, are a botanist’s delight.
The description ‘hidden gem’ is often used with tourist attractions. You’ll even hear places like Carrickfergus Castle referred to as such — although it’s hard to see how a massive Norman castle can in any way be described as ‘hidden’.
But Helen Dillon’s garden at the seaside in Monkstown truly qualifies.
The gardener and broadcaster has covered the gardens in exotic flowers and shrubs including rare specimens such as Chinese yellow banana plants, alliums, Marlborough rock daisies and lady’s slipper orchids.
Mount Stewart House, standing on the western shores of Strangford Lough, boasts a subtle beauty. These beguiling gardens are generally acknowledged as one of the great horticultural collections of Europe. Seventy-eight acres comprising formal areas, terracing, pergolas, pavilions, woodland and a water garden encircle a large lake — as well as quirky, mythical, animal sculptures. This sheltered habitat has the serendipity to enjoy a subtropical local micro-climate. If you planted a walking stick here it would grow. This is the least-visited of the National Trust’s many houses, solely, we must assume, because of its remote location.
OK, here are Congreve’s statistics: over 3,000 different trees and shrubs, more than 2,000 rhododendrons, 600 camellias, 300 Acer cultivars (maple), 600 conifers, 250 climbers and 1,500 herbaceous plants. This is all set in 70 acres of woodland garden that includes a four-acre walled garden. It’s internationally recognised for its rare species of plants and also its plant nurseries — and the birdsong alone makes it one of the great days out in Ireland. Advertisement Majestic: Mount Congreve Gardens in Co. Waterford (Image: Mount Congreve Gardens)
In the middle of the country, Kilruddery House has been the home of the Earls of Meath for 350 years — somewhat confusingly, it’s in Co. Wicklow. Situated in a postcard-grade valley between Bray Head and the Little Sugar Loaf, the gardens have changed little in 300 years, and the sense of history is palpable. Small wonder that painters, writers and poets have all been moved to express their admiration of this lovely place.
Mount Usher Gardens offers ever-changing scenes as the seasons steal through its bucolic acres, which boast some 5,000 species. Magnificent magnolia trees are worth the trip alone, and anyone here could take the risk of promising you a rose garden — for Mount Usher’s rosaceae exhibition is truly a classic of the form.
This six acre Victorian walled garden was built between 1867 and 1871 and boast some 5,000 species. It is particularly noted for its fuchsia — but if for some inexplicable reason fuchsia doesn’t grab you, you’ve another 4,999 species to keep you interested. Guided tours of the grounds, the abbey and a gothic church are all part of the deal
Co. Carlow is, you might feel, somewhat unfairly endowed with beautiful gardens. It may be the second smallest county in Ireland — but it knows how to do flowers. Its mild climate has made it a veritable heaven for gardens and gardeners.
The great behemoths of the tree world, the redwoods, thrive here. Dawn Redwood, although sounding like a Nashville country singer, is a sequoia from Manchuria in China. This Chinese takeaway is a thing of wonder to behold, as the sun glints through its wafer thin, multi-coloured needles.
In the south of Carlow lies Clonegal, and the splendour of Huntington Castle. Packed full of peculiarities, its magnificent stand of palm trees gives the place the ambience of a Moorish palace rather than an Irish fortress. Think Alhambra rather than Anglo-Normans. The manicured lawns of Huntingdon are marked out by the dark green hulks of Irish yew, a hybrid developed in Florence Court, Co. Fermanagh.
The warm waters of the Gulf Stream first wash Ireland’s coastline on its south-westerly shores. Garinish (sometimes spelled Garnish) Island, off the coast of west Cork, takes full benefit of it. For a few months each year the island can lay claim to being one of the most stunning garden destinations. Home to an extraordinarily exotic display of horticulture, Garinish lies in the sheltered waters of Bantry Bay.
The Gardens are home to sub-tropical plants and shrubs — thanks to the mildest of climates — with the added bonus of soft focus views across the last bit of Europe before it plunges into the Atlantic. WILD ATLANTIC WAY
THE WILD ATLANTIC WAY is a 1,500-mile trail stretching from the Inishowen Peninsula to Kinsale, Co. Cork. This is Ireland’s very own Route 66, its Great Ocean Road, its Highland Way.
Europe’s finest long distance touring route stretches along the western seaboard, along a coast so gnarled and indented that even a Norwegian pining for his fjords will have his homesickness allayed.
With the intoxicating tang of sea-salt in the air, it takes in some of the country’s most spectacular coastal sights providing Discovery Points allowing the visitor to make the very best of the area.
Prosaically speaking the route passes through or skirts along the margins of nine counties and three provinces, with attractions from culinary to cultural, and from moonlit kayaking to coasteering. Advertisement
But it’s more than that. This is an odyssey through Ireland’s history, its stories, and its heritage.
The route, which hugs a snarling coastline of raw beauty, passes great sea cliffs, pastel-painted villages, traditional music pubs, misty islands and ancient monasteries. The Wild Atlantic Way weaves its way past the peaks of the Blue Stack Mountains, on to the Slieve League Cliffs, with a drop of almost 2,000 feet into the sea, and then south west to Sligo Bay. Discovery Points here include the Streedagh Spanish Armada Walk. A fascinating slice of Irish (and Anglo-Spanish history) is vividly brought alive here — with spectacular scenery as a rugged backdrop to the story.
Mayo just about has something for everybody: the Knock shrine and Croagh Patrick for contemplation, The Quiet Man industry at Cong for film buffs, and of course Clew Bay itself, with the formidable crags of the Nephin Beg range nudging the Atlantic. Nowhere in Ireland resonates with more unchanging tradition than here in the West.
most culturally aware cities in these islands, with art festivals, music recitals, local food festivals and traditional sessions. Its rugged coastline, craggy mountains and lonely moorlands are perfect places to escape the hubbub of modern life.
In Clare the Wild Atlantic Way threads its way along a coastline that has inspired songs, poetry and great art. Small wonder. The Cliffs of Moher are where Europe comes to an abrupt end in spectacular fashion. Advertisement
Clare is also home to that other geological wonder, the Burren. Heavy duty weather has been battering this limestone escarpment for a million belligerent years, producing a landscape which is dramatic, uncanny and at time downright improbable. As shadows lengthen of an evening, crazy geometric patterns in the rock formations dance in the twilight. That’s even before having partaken of any hospitality in the area’s world famous pubs. Visit the Cliffs of Moher visitors experience at www.cliffsofmoher.ieBook online today and save up to 50%
THE 7 WONDERS OF THE WILD ATLANTIC WAY Fanad Head, Donegal was voted the second most beautiful beach in the world recently. Mostly for the scenery not the balmy climate. Ashford Castle is an essential stop along the Wild Atlantic Way. In the heart of Quiet Man country in Cong, this is one of the country’s most majestic castles with dramatic views over Lough Corrib. Originally built over 700 years ago, much of what is now occupied dates back to Victorian times. Expect vaulted roofs, stone-flagged floors, and mediaeval armour all over the place. Oh, and the odd ghost. The castle is, of course, haunted. The Cliffs of Moher are where the Old World plunges dramatically into the sea. The Great Wall of Thomond has a drop of some 700 feet into the Atlantic Ocean in dramatic. Star of postcards, adverts, selfies, and countless films, the Cliff of Moher are still the dog’s bollards when it comes to cliff hangers. For the best views walk up to O’Brien’s tower and look south. Some guide books record that “on a clear day you can see the Aran Islands”. Listen. On a clear, if you stand on your tiptoes you’ll just about see Boston. Valentia Island attracts visitors for myriad reasons — the views, the fishing, the hiking, the trans-Atlantic cable, and the craic. Drumcliffe Cemetery is the last resting place of one of the English language’s greatest poets, William Butler Yeats (pictured above). Even his name sounds like a piece of poetry. But the Sligo scenery is enough to wake the muse in anyone. Dursey Island , lying at the southwestern tip of the Beara Peninsula, is accessible by Ireland’s only cable car — and the only one in Europe which crosses sea. Each cable-car takes six people — or one cow. The Blasket Islands , vacated by the indigenous population in 1953, are renowned for their historic storytellers. Today you can visit the Blasket Centre to hear the poignant story of its people. As the native author Tomás Ó Criomhthain said: “I have written minutely of much that we did, for it was my wish that somewhere there should be a memorial of it all, and I have done my best to set down the character of the people about me so that some record of us might live after us, for the like of us will never be again.” Visit the beautiful Aran Islands with the Aran Island Ferries at 10% off when you book a return journey online Advertisement NORTHERN IRELAND’S TOP 10
NORTHERN IRELAND is today firmly on the international tourist map. Game of Thrones was filmed extensively in the North, making places such as Dark Hedges in Co. Antrim, Downhill Beach in Co. Derry, the Cushendun Caves and Tollymore Forest in Co. Down have become well known to millions of viewers worldwide.
In what has become the most successful television series of all time, the mythical lands of Westeros, Lordsport, King’s Landing and the Dothraki Grasslands have all been shot in the Six Counties.
The attractions of the North will be underlined in July when the Open Championship attracts the world’s finest golfers to the Royal Portrush.
But aside from games of golf and Game of Thrones, Northern Ireland has so much to offer. We pick out our top ten unmissables: Slieve Donard Advertisement
Wander along the four mile long strand of Newcastle, Co. Down, dominated by Northern Ireland’s highest peak, Slieve Donard standing at 2,790ft. This is where “the Mountains of Mourne sweep down to the sea”, and a spectacular sight it is. The path that leads to the top of the highest peak in Ulster’s nine counties begins at the southerly end of the strand, in Mourne Park. It’s about a foot above sea level, so you’ve only another 2,789 feet to go. Devenish Island
This island in Lough Erne, some 4km from Enniskillen, has the most extensive remains in Northern Ireland of early Christian settlement, complete with round tower, monastery and shrines. The Causeway Coastal Route
The Causeway Coastal Route from Belfast Lough, along the Antrim coast to Lough Foyle in Co. Derry is Mother Nature in one of her wilder moods. Natural wonders, great seascapes, elemental and empty land. Reckoned today to be one of the most spectacular routes in the world, the road is regularly put in the same company as the San Bernardino Pass in the Alps or the Monterey- Carmel coast road. Today it has been made even more famous because of locations associated with Game of Thrones, notably Ballintoy Harbour and Dunluce Castle. Titanic Belfast
Titanic Belfast is an eye-catching monument to Belfast’s maritime heritage. On the site of the former Harland & Wolff shipyard in the city’s Titanic Quarter, this is where the Titanic was built. The story is explored from every angle —hitting the iceberg required a rigorous application of Sod’s Law; everything that might have gone wrong with this floating Downton Abbey proceeded to do so. Advertisement St Patrick’s Grave
You get three saints for the price of one at St Patrick’s Grave at Down Cathedral in Downpatrick. According to legend, Ireland’s other two patron saints — Brigid and Colmcille — also lie here. Exciting archaeological finds were made at Down Cathedral last summer Belfast Murals
Impressive and thought-provoking, the republican murals in West Belfast have been 40 years in the making. In a spirit of evenhandedness, see if you prefer the loyalist murals in East Belfast. Keep the verdict to yourself, mind. Bushmills Distillery Advertisement
Whiskey is a Gaelic word, so no surprise about its long history in Ireland. Treat yourself to a dram in the world’s oldest distillery in Bushmills. Bushmills has been making the ‘cratur’ officially since 1608, unofficially much longer, and in the hillsides round about, even longer. Outlets for the silky, smooth drink are easy to find, most notably the Bushmills Inn. In the centre of the famous whiskeymaking village, this inn dates from the 17th century – so old world charm is guaranteed – as well as open turf fireplaces, gas lamps, and antique furnishings. Giant’s Causeway
For centuries a geological wonder known only to kelp gatherers and shepherds, the 40,000 columns of basalt are today one of Ireland’s three UNESCO World Heritage Sites. The tallest columns, collectively known as the Giant’s Organ, are 12metres high. Other formations are known as the Giant’s Granny, the King and the Nobles, and the Chimney Pots. A small bus will take you from the visitors’ centre to the main area of rocks where, once your mind has been de-boggled, you can contemplate on its origins at length. The Walls of Derry
Enclosing the ancient city of Derry, the tumultuous history of this haunting city is etched in these old walls, amongst the most complete anywhere in Europe. The route begins at the Guildhall with its fine stained glasswork illustrating the city’s history past the Harbour Museum, and on to St Columb’s Cathedral, Derry’s oldest building. Tyrone’s Standing Stones
Stop off at the Creggan Visitor Centre and ask for directions to the 44 monuments “of prehistoric significance” within a 5-mile radius of the centre. Neolithic tombs, cairns, and standing stones await you. Advertisement A GLASS ACT
The House of Waterford Crystal has been named as the ‘Best Ireland’s Ancient East Tourism Experience (Large)’ at the Irish Tourism Industry Confederation (ITIC) Awards. We have a quick look at the experience, as well as enjoying a wander round the city
WATERFORD is the oldest centre of continuous urban settlement in Ireland — as early as 795AD Viking raiders were mounting attacks on monasteries and settlements in the neighbourhood — these were mostly young Norsemen, basically on their gap year wreaking havoc.
But after a while, as the raiders matured and the fruits of their raiding were fully appreciated, they realised that actually settling in Waterford – with its sheltered harbour and mild climate – made a lot of sense.
Consequently the area became their new home — as well as a centre of excellence for buccaneers, pirates and general ne’erdo-wells. The men from the North knew it as Vedrarfjord, meaning “haven from the windswept sea” or “fjord of the rams” — depending on which Dane you ask.
From Vedrarfjord it was a small step — etymologically speaking — to Waterford. Before long, in 914 to be exact, the great Viking adventurer and pirate Ragnall made his base here, and the future of Waterford was assured. Advertisement
Ragnall was the grandson of Ivor the Boneless. Apparently the grandfather was impotent, hence the name — this was back in the time when that sort of thing was bandied about in public. A cruel era indeed.
Today Ragnall’s Tower — now known as Reginald’s Tower — still stands, and the distinct Viking street plan which survives until today, developed round it. So, this area of Ireland’s Ancient East has seen its fair share of history. A walk along the quayside of Waterford, or down by the river will give you a breath of a very ancient back-story. You might imagine — if you listen carefully — the sound the long ships pounding upriver to the sound of a beating drum; or on the breeze you might just be able to catch the shouts and roars of the Cromwellian troops as they besieged the city in 1649.
The hills, streets and alleyways of Waterford saw the Dominicans founding their friary, gangs of labourers dragging rough hewn stones across the Suir to build the city’s walls, and the pretenders to the British throne, Perkin Warbeck and Lambert Simnel, massing with their forces outside the city gates. Both bids for become King across the Irish Sea ultimately proved unsuccessful. Still, nobody wants a King Lambert or a Prince Perkin, do they?
Today Waterford’s name is known throughout the world. Connoisseurs of the finer things in life on every continent know that Waterford Crystal is the premium glassware available. To be fair, unlike the Vikings, many of these are probably hazy about where in Ireland Waterford is; some are even surprised to find that it is in Ireland. A reconstruction of a Viking longship in Waterford (Image: Wikimedia)
At the House of Waterford Crystal in the heart of the Viking Triangle you can take a guided factory tour — which takes approximately one hour — during which you’ll get to understand each stage of production. Advertisement
You’ll hear the entire story of Waterford Crystal from its beginnings in the 18th century to its current position as the brand leaders in the glass world. You’ll also learn about the whole production of glass making — the craftsmen in front of roaring furnaces transforming molten crystal into elegant, intricate shapes. The raw materials — potash, enamel, silica and lead — are heated, blown, shaped and engraved by an army of craftsmen. You’ll see how Waterford Crystal pieces are crafted from initial design right up to the final engraving of the piece.
Every year the House of Waterford Crystal melts more than 750 tonnes of crystal, using traditional and cutting-edge manufacturing techniques. On completion of the tour, visitors can experience over 12,000 sq. ft. of crystal heaven in the largest retail and brand showcase of Waterford Crystal in the world. The retail store represents everything the company makes in crystal, including a showcase on golf and other sports, a major part of their international business.
The main feature in the retail store is a centre dining table, with 12 Waterford Crystal Chandeliers on display. There’s a piece for every budget, from candelabras to sleek, contemporary-designed wine glasses.
For further details on the tours available all year round visit www.waterfordvisitorcentre . com or call 051 317000.

Buying Jewelry As A Gift For Men

27 Apr
Buying Jewelry As A Gift For Men
What can complete an outfit or reveal your personality better than jewelry? However, it can be hard to find the right gift for someone, or choosing something that will look good with what you usually wear. Read these tips to learn more about jewelry and what it means or how you can wear it.
Important: If you are a seller of jewelry, make sure you include some photos of what it should look like when its worn. Jewelry tends to look much different when you actually see it in use versus just sitting on a tabletop.
Try adding a special personal touch to your pieces by getting them professionally engraved. You can add just about anything and it makes it a more special and memorable piece to you or somebody you care about. You can get names, initials, small messages, symbols, etc. finely carved into your pieces to truly make them one-of-a-kind.
Important: When buying a diamond from a jeweler, make sure that you understand what kind of stone you are purchasing. Do not buy a stone based on seeing it against a black or dark background.
If you see a ring that claims to be diamond and has a sterling silver setting, be very wary. Diamonds are only professionally set in white gold, yellow gold or platinum. Very rarely and mostly never will you see a diamond ring set in sterling silver. There are a few infrequent cases with a few low grade diamond chips set in silver, but usually this will not happen. If you see a jewelry store with this practice, they are usually selling zirconia and claiming them as diamonds.
Important: To make create a simple, feminine look, try layering thin necklaces. The delicate appearance of a thin chain necklace can soften your look and draw attention to your face.
When choosing your wedding band set, keep in mind the jewelry you already own and regularly wear. A yellow gold wedding band isn’t the best choice if most of the jewelry you already own is white gold or silver. You will most likely be wearing your wedding band every day. Make sure it’s not only something you like, but something that matches what you already own.
Important: When making jewelry and you want to turn a bead into a linked piece, take an eye pin and thread it through the bead’s hole. Let the bead slide to the bottom of the eye pin.
Use a toothbrush and small bit of toothpaste to clean your precious gems. This works really well on diamonds. The toothpaste is a non-abrasive scrubber and the toothbrush is small enough to get into those little nooks and crannies. This method is safe to use as often as you like.
Important: Look for creative ways to add value to your handmade jewelry. Instead of using a cardboard earring holder, you can offer earrings that are mounted on a handmade birthday or Mother’s Day card, or a necklace that is packaged in a vintage seed packet.
Buying jewelry for someone else can be challenging. Look at what they choose for themselves and try to find something similar. Avoid sized items like rings unless you know what their size is. If you guess, what’s going to happen if you guess wrong? It may help to go window shopping with them and see if they mention a certain store, brand, or even a specific item.
Important: Taking care of jewelry is one of the most important aspects of owning fine pieces. This can seem very difficult, but with the proper information, it is very easy to maintain even the finest of pieces.
Before you buy, ask if the gemstone has been treated, and the method for doing so. It is important to understand the varying treatment processes because each one requires a specific care regimen. You can easily damage your gem, stripping the former treatment off, by cleaning it with the wrong solution.
Important: Ensure that the clasps of your jewelry are sturdy and reliable. If your jewelry items have unreliable clasps, your gemstones are in constant jeopardy.
Remove your jewelry when you are going to be using beauty products. Lotions, perfumes, hair sprays, and shaving creams will hurt your jewelry. It may just make your jewelry dirty, but it could also damage your jewels. If you forget once in a while, that should be okay. Don’t make a habit of it.
Important: Do not let a seller talk you into something you cannot afford or do not really like. Some sellers are excellent at what they do, but remember that you are the one making the decision.
Now that you know more about jewelry, you should be able to select personal gifts, shop with more taste or find better deals. Why not go to a store and use what you have just learned? You can also help your friends and family choose the right kind of jewelry. Share this:

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Unboxing the Revolution Mystery Bag!

Privacy Policy Unboxing the Revolution Mystery Bag! Hello there, welcome to a new post. I recently made a Revolution beauty order and they had a deal that if you spent £30 you’d get a free Mystery Bag, so obviously I had to spend £30 didn’t I? I love doing unboxing posts, as I’m sure you’ve seen my Birchbox opening series, but I don’t get to do them that often so this is the perfect opportunity to do so As you can see above, these are all the products that came in the mystery bag this time. I really love the selection of different products they have given in this bag, because let’s be honest you can never have too many eye shadow palettes and we’re always gonna need a makeup applicator! First up are the Unicorn Tears silicone makeup applicators and I have been waiting soo long to try one of these. I am going to do a full review on these so bare with me, but I actually do really like the application. One of the downfalls for me though, is that the pink from one of the applicators did come out onto my skin making it look like I was applying a pink foundation. I do reckon that after a few uses that it should wash off any excess colour … but we will see. Next up is the Mermaid Hearts palette and I actually hadn’t even heard of or seen this palette before getting it. I’ve only used this once but in The colours are insane, they’re really smooth and blendable and they’re also very pigmented. This palette is going to be so good for summer and I can’t it. If you would like to see the look I share using this palette, you can check it out on my instagram @ lucibarkerblog . I have seen the Lip Lavas before and I’ve been really looking forward to trying them out. From first impressions, this colour doesn’t look like a bit of me, but I’ll deffo try it out. It does come out a little see through and not completely opaque, but I think this is good as it makes it a bit more subtle and not as hard with such a bold colour. This bag also came with another eye palette and this one is just as good. This one is called the Parent Advisory palette and this is such a good palette for neutral looks and smokey eyes, as well as pop of colour looks as these blue shades look incredible. These shadows are also very pigmented and it does have a mixture of shimmers and mattes which makes it really versatile and perfect for travelling / on the go too!!

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