Influencer Marketing: How to Work With Social Media Influencers in 2019

Influencer Marketing: How to Work With Social Media Influencers in 2019

Image via Hipster Mum under CC0 Influencer Marketing: How to Work With Social Media Influencers in 2019
To pull off an effective influencer marketing campaign you need to work with the right social media influencers.
This guide will show you how to do both those things.
But before we get to influencer marketing how-tos, tips, and tools, let’s start with what and why…
Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?
Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It could be a product, service, or campaign.
Celebrity endorsements were the original form of influencer marketing.
But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media. They are known simply as “social media influencers.”
More than two-thirds of North American retailers use some form of influencer marketing. And almost half of US and UK digital marketers spend at least 10% of their marketing communication budget on influencer marketing.
That spending is set to increase in 2019. Nearly two-thirds of marketers will increase their influencer marketing budgets this year.
Not convinced influencer marketing can lead to real business results? A survey found that 34% of daily U.S. Instagram users bought something because a blogger or influencer recommended it.
Instagram is the platform of choice for social influencers. 89% of marketers identify it as one of the most important channels for influencer marketing.
About a third of the influencer content on Instagram appears in Stories. This number will likely grow this year. The swipe-up feature to link out from Instagram Stories is now available to accounts with just 10,000 followers. This makes Stories a great place to share and link to brand content.
But don’t ignore the other platforms. Nearly a quarter of daily Facebook users have made a purchase based on a blogger or influencer recommendation. So have 29% of daily Twitter users. What is a social media influencer?
Quite simply, an influencer is someone who can influence others.
A social media influencer is someone who wields that influence through social media. The form of influence can vary and no two influencers are the same.
The right influencer can reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand.
So, it’s critical to work only with social media influencers whose vision aligns with your own.
Influencers can have millions of followers. Perhaps the world’s best-known influencer is Kendall Jenner. She has 108 million followers on Instagram and regularly gets millions of likes on her branded posts. A post shared by Kendall (@kendalljenner) on Feb 26, 2019 at 10:53am PST
But not all influencers are Hollywood types. Some of the top social media influencers in 2019 include: James Charles ( @jamescharles )
This teenaged makeup artist is a top beauty influencer. He has partnerships with brands like Morphe Cosmetics and Covergirl. Brands love him for his 16 million devoted followers on Instagram. A post shared by James Charles (@jamescharles) on Mar 19, 2019 at 3:23pm PDT Murad Osman ( @muradosman )
The founder of the #followmeto series of photos is one of the best-known travel influencers on Instagram. He regularly partners with travel destinations. He has 4.2 million followers on Instagram. A post shared by MURAD OSMANN (@muradosmann) on Oct 13, 2018 at 9:59am PDT Massy Arias ( @massy.arias )
With 2.6 million Instagram followers, this health coach and online fitness guru has partnered with brands like Fabletics. A post shared by MankoFit (@massy.arias) on Apr 16, 2019 at 9:13am PDT How to find the right social media influencer in 8 easy steps
There are more than 500,000 active influencers on Instagram alone. That means you have many potential opportunities for influencer collaboration. It also means you have to put in the work to find the right influencer.
Marketers’ confidence in their ability to find the right influencer varies widely by country. In China, 81% of marketing professionals are confident they can find impactful influencers. In the United States, only 39% of marketers feel the same way.
Here are 8 key ways to find and connect with the right influencer for your campaign.
Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. 1. Consider the three Rs of influence
Influence is made up of three components: Relevance Resonance Relevance
A relevant influencer shares content relevant to your business and industry. They need to have an audience that aligns with your target market .
For example, Intrepid Travel worked with a group of vegan influencers to launch its new vegan tours. The influencers’ had a highly relevant audience that the company gained access to in an engaging and authentic way.
Erin Ireland is a passionate vegan advocate. Her Instagram post about how the tour opened up travel for her in India as a vegan gained more than 5,700 likes. A post shared by Erin Ireland (@erinireland) on May 21, 2018 at 7:26pm PDT
She also posted about the trip in her Stories , which live on as highlights. Reach
Reach is the number of people you could potentially reach through the influencer’s follower base. Resonance
This is the potential level of engagement the influencer can create with an audience relevant to your brand.
Bigger isn’t always better. A huge follower count is meaningless if those followers aren’t interested in your offer. And a smaller follower count can be very powerful if it’s a niche area. Niche influencers can have very dedicated and engaged followers.
Tapinfluence found that engagement rates are often higher for “micro-influencers.” Micro-influencers have 5,000 to 25,000 followers. Thirty percent of North American retailers now work with micro-influencers.
The latest development is the emergence of nano-influencers. These influencers can have as few as 1,000 followers, but their word is gold to their dedicated fans. 2. Know who you’re trying to influence
Your influencer campaign can’t be all things to all people. An effective strategy requires you to speak to the right people using the right tools. (And, in this case, the right influencers).
The first step is to define who your audience will be for this specific campaign.
Developing audience personas is a great way to make sure you understand who you’re trying to reach. Once you’ve done that, create a matching set of influencer personas. This will help you understand the qualities you’re looking for in your influencers. 3. Look for engagement and trust with the right audience
The key is trust.
Your audience must trust and respect the opinion of the influencers you partner with. Without the trust component, any results will be superficial. You’ll struggle to see a tangible business impact from your efforts.
How do you tell if your potential influencer is trusted? Engagement. You want to see plenty of views, likes, comments, and shares. Specifically, you want to see these from the precise follower segments you’re trying to reach.
A good engagement rate also means a loyal following, rather than an inflated follower count bolstered by bots and fraud accounts. 4. Go for a consistent look, feel, tone, and values
You need to find someone who’s producing content with a look and feel that complements your own.
The tone must also be appropriate for the way you want to present your brand to potential customers. This will ensure things don’t feel disjointed in either party’s social media posts.
Cook and photographer Dennis Prescott ( @dennistheprescott ) has a very identifiable photography style. It works really well for his partnership with Traeger Grills. When Traeger Grills reposts his content on their own feed , it fits in seamlessly with their other meat-forward content. A post shared by Dennis The Prescott (@dennistheprescott) on Mar 15, 2019 at 2:00pm PDT 5. Keep an eye out for sponsorship saturation
Take a look at what your potential influencers are posting. How often are they sharing sponsored content?
If they’re already hitting followers with tons of paid posts, their engagement rate may not last.
Look for plenty of organic, non-paid content to keep followers interested, enthusiastic, and engaged. YouTube influencer Laura Reid recommends only having one in every five or 10 posts sponsored.
Keep this in mind when thinking about what you’ll ask the influencer to post, as well. Asking for too many posts in a short timeframe will make your offer hard for the influencer to accept, even if it comes with a large paycheck. 6. Research and learn
In-demand influencers get lots of offers. When you first approach an influencer, you’ll need to show that you’ve put in the time to learn what they do.
Get to knows what their channels are about and who their audience is. Even better, start your approach slowly by interacting organically with your target influencer’s posts. Like their content. Comment when appropriate. Be appreciative, not salesly. 7. Plan your budget
Influencers with extensive reach rightly expect to be paid for their work. Free product might work with nano-influencers, but a larger influencer campaign requires a budget
Think about what kind of payment structure makes the most sense for your goals. But be willing to consider the influencer’s needs, too. For example, an affiliate or commission structure might be an option instead of a flat fee, or to reduce the flat fee.
We’ve outlined the various payment models in our post on how to pay Instagram influencers.
Remember that micro-influencers and nano-influencers will have more flexible payment terms. 8. Reach out privately, and personally
A direct message is a great place to start. If you can find an email address, try that too. But don’t send a mass email or generic DM.
It may take a little longer to write a personal message to each influencer. But, it will show you’re serious about a potential partnership. This will in turn increase your chances of striking a deal.
In the wake of the Fyre Festival fiasco, influencers want to know that the brands they work with are legitimate and well-intentioned.
“I definitely do as much research as I can,” Kendall Jenner told the New York Times about her involvement with the legendarily doomed festival. “But sometimes there isn’t much research you can do because it’s a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will.”
Make it easier for influencers to trust you by providing as much information as you can about your brand. Tell them what you hope to accomplish with your Instagram campaign. Make it clear how the influencer will benefit, beyond the paycheck. Influencer marketing tips Follow the rules
Before you dive into influencer marketing, it’s important to understand the rules. In the United States, those rules come from the Federal Trade Commission .
The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers.
Influencers must identify sponsored posts. However, Truth In Advertising found that many do not do so . Some do disclose, but not in a way that meets the FTC requirements. Video reviews must include both written and verbal disclosure of the partnership. It must be within the video itself (not just the description). The built-in tools on social media platforms are not enough. #ad and #sponsored are great hashtags to use for disclosure. But make sure they’re highly visible and not just tacked on to the need of a long string of tags.
That last point is an important one. Some influencers may be wary about putting the #ad or #sponsored hashtag right up front.
But it didn’t limit engagement on this sponsored post for Ferring Pharmaceuticals Inc. by Janise Burrafato (aka @mamainheels ). The post got more than 1,800 likes within 24 hours.

Dr. Mamta Kori – Recommended General Dentistry Middletown OH

» Dr. Mamta Kori – Recommended General Dentistry Middletown OH Dr. Mamta Kori – Recommended General Dentistry Middletown OH Check with seller Published date: April 30, 2019 Franklin, Franklin, Ohio, United States [ Ads Views – 0 ]
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Downtown Medspa: A Self-Care Haven in Jersey City

Facials Downtown Medspa: A Self-Care Haven in Jersey City
Let’s talk self-care. It is something that most of us neglect, especially when it comes to our skin. Sleeping in makeup, baking out in the sun — it’s all fun and games until we see a pimple or a wrinkle — lines are appearing in places we’ve never seen before and that suppleness we all once had is gone. Skincare is such a vital piece of taking care of ourselves and there’s nothing wrong with a little pampering every now and then to make us feel great about the skin we are in.F
For an all-inclusive spot for every beauty need, check out Downtown Medspa. Located at 115 Christopher Columbus Drive in Jersey City, this one-stop shop is minutes away from the Grove Street Path and is a hop, skip, + a jump from Hoboken. Read on to discover all that Downtown Medspa has to offer as a self-care haven in Jersey City. How Downtown Medspa Began
Marietta, owner, and aesthetician, started Downtown Medspa with her husband, Dr. Reynolds, a surgical podiatrist with whom she shares an office with. After serving the community in another location for many years, Dr. Reynolds decided to open a new place that would include Marietta’s new venture as an aesthetician and from that, Downtown Medspa was born. {FYI—Marietta and Dr. Reynolds opened their business around the same time they were expecting triplets and had a new baby at home and fun fact— their triplets appeared on Orange is the New Black. }
Marietta and her staff tend to both local ladies + gents. Yes, guys, you’re welcome here.
“You wouldn’t believe how many of my clients are men! They want to look good, too,” Marietta told us. Her business grew from local moms. “ The JC community is amazing and is always so supportive. Everyone helps. It truly takes a village to start a business but we are so grateful to be here.” Read More: Spas in North Jersey {Within 2 Hours of Hoboken + Jersey City} What to Expect at Downtown Medspa
Downtown Medspa offers a wide range of the most highly coveted beauty services. From skin care to elective beauty procedures {and even shares an office with her hubby, Dr. Reynolds — if you’re also in the market for a great podiatrist}, they do it all.
The aestheticians provide services such as laser hair removal, microdermabrasion, tattoo removal, + microblading. They also specialize in microneedling, a minimally invasive way of delivering serum to the skin .
“We love to microneedle. If you are looking to get rid of post-acne scars or other marks and hyperpigmentations, the combination of the Vivace microneedler + Pico Laser make for the perfect team.”
If it’s lashes that you want , make an appointment with Beatrice. She is the lash queen. Check out her amazing work on IG @luxelasherie — she is a beacon of beauty.
“Sometimes I get calls saying, Beatrice, I need you! It’s a lash emergency!” Beatrice told us. Lashes are a sure-fire way to bring out your eyes and have you saying, “I woke up like this” all the time. Plus, the wonderful nurse practitioner Christina is the spa’s go-to girl for injections. She uses Juvéderm, one of the best, most well-known products for wrinkles and lip augmentation. The natural look that Juvéderm gives clients is perfect for newbies and regulars, not to mention that it lasts much longer than most fillers.
The HydraFacial is one of Marietta’s most popular services, similar to a microdermabrasion but with more hydration and less abrasion. The facial follows a three-step process, Clens + Peel, Extract + Hydrate, and finally, Fuse + Protect. This facial is nourishing and give your skin the hydration it needs to look its very best. You will walk out of the office with glowing skin and an extra boost of confidence. She recommends clients come once a month for these types of facials. She even shows guests what came off of their skin during the procedure. See More: Where to Get Microdermabrasion in Hoboken + Jersey City
Marietta and her crew are also well-known for their laser hair removal procedures. Using the Alexandrite or YAG laser, unwanted hair is removed with the simple zap. Some clients need a few sessions of laser hair removal but the procedure is noninvasive and is an excellent way to get rid of unwanted hair. With summer quickly approaching, start your treatments now so you can head to the beach without worry.
Downtown Medspa is a seriously awesome JC spot all things skincare and beauty. It’s convenient to take care of yourself — from fillers to facials to laser hair removal and so much more, this is the place to go if you need help bringing out your natural beauty and getting back that glow you know you have. The office is open every day but Sunday from 9:00AM-5:00PM. They offer late night appointments on Mondays, Wednesdays, + Fridays until 7:00PM —so convenient. Visits here are top-notch and our team has made this a regular spot for all things skin care and pampering in JC. Have you been to Downtown Medspa yet? Have a favorite treatment? Let us know in the comments! Written by: Danielle De Lucia
Hoboken homeowner and lover of all things local, Danielle made her home in the Mile Square City nearly four years ago. Danielle is a second grade teacher by day; after hours, she can be found in the kitchen whipping up a a new recipe or grabbing a bite to eat with her husband and friends. Danielle is the try-er and buyer of all things beauty and loves finding a good deal. Shopping on Washington, interior decorating, and riding her Peloton are just a few of Danielle’s favorite things. Oh, and did we mention her undying love for the New York Yankees?

What hotel marketers can learn from great brand marketing

Nancy is the Marketing Director at Travel Tripper and expert in strategic communication, brand development, and content marketing. She is an admitted travel junkie and loves finding amazing hotel deals when booking direct. Contact her at What hotel marketers can learn from great brand marketing April 30, 2019 Every successful brand on the planet is built upon great marketing. But huge marketing budgets aren’t the defining criteria for success. Thinking creatively , adapting to industry trends, taking smart risks, and creating emotional connections with customers are all vital ingredients that need to be considered. In the following post, we’ve looked at five global brands that nail their marketing, and identified a key lesson from each that all hotels can apply. 1. Sell a lifestyle Case study: Apple The world’s biggest brands often showcase their products or services by associating them with a desirable lifestyle. Take Apple. The company has built its success on great products, but what really shines through in its marketing is the feeling of owning an Apple product. Take a look at the advert for Apple’s latest iPad: We see a hip graphic designer at home, commuting around town, chatting to colleagues, and hopping on a flight — all while effortlessly working on his iPad without breaking stride. The product’s portability and user experience are made apparent through the lens of an aspirational, on-the-go lifestyle. By focusing on lifestyle ahead of function, Apple has built a devoted following of brand advocates who will happily queue overnight and spend top dollar, just to be one of the first to own the latest Apple product. Takeaway for hotels:
Think beyond prices and promotions. Market your hotel and destination in a way that creates desire. At the start of the travel journey, most people are looking for inspiration and tips about the destination they’re intending to visit. Selling experiences is the key to engaging these customers and tapping into their emotional reasons for travel. On your hotel website, include helpful guides that showcase your neighborhood highlights. And use quality images and video to bring this content to life. Your hotel blog is another great resource to inspire potential guests with posts about all the unique experiences they can enjoy during their stay with you. 2. Create a community Case study: LEGO
Many of the world’s biggest brands ask their customers to contribute ideas to improve their products and services. For instance, LEGO has its LEGO Ideas program . The premise is simple: users can share ideas for new LEGO products by submitting a written description of their idea and a sample LEGO model that demonstrates their concept. If a design is supported by 10,000 different users, it becomes eligible for review as a potential new product. If that idea is then developed into a product that goes to market, the original designer receives 1% of the product sales. In this way, LEGO Ideas helps the company generate new products, and it allows customers to feel part of a community where they’re welcomed as collaborators. Takeaway for hotels: Reach out to your guests at every opportunity to make them part of a community. If you’re creating a new loyalty program, ask them which perks and extras they’d like most. Not only will your guests feel like you value their input, they’ll have a feeling of investment in your loyalty program that will help to drive engagement. There are plenty of other ways to create stronger bonds with your guests. Send surveys to gain feedback on any social events or on-property experiences that you’re considering. Ask guests for input if you’re adding new dishes to your restaurant menu. Or get them to vote on design ideas if you’re upgrading your rooms or social spaces. To create a community feel to your hotel, make your guests feel like you genuinely value their feedback and seek their input whenever possible. 3. Get creative with loyalty Case study: Tarte In an age when customer expectations are higher than ever, brands need to find new and exciting ways to engage customers with their loyalty programs.
Cosmetics retailer Tarte achieves this by making the act of loyalty feel fun and spontaneous. For instance, customers can earn points and rise through three different loyalty tiers (secret admirer, sweet tarte, and soulmate) through simple games and social interaction. This includes posting selfies with Tarte products, completing a beauty profile, writing product reviews, taking quizzes, and posting makeup video tutorials. Tarte drives loyalty among its image-conscious customers by rewarding behavior related to showing off a glamorous new look. As a result, Tarte also increases its exposure through brand advocates, which in turn helps to grow its existing customer base. Takeaway for hotels: Follow the example of Tarte and implement an engagement-based loyalty program. Instead of offering incentives for booking rooms and making purchases, reward your guests for sharing social content about your brand. Just remember to make it fun. Create unique hashtags on Instagram and Twitter, and offer rewards to guests who share user-generated content while exploring your property or destination. Put up selfie signs around your hotel to let guests know where to get the best snaps of themselves. Instead of asking guests to spend more, think about rewarding loyalty by encouraging social sharing and user-generated content. The easier and more enjoyable you can make things, the better. 4. Be ready to adapt Case study: McDonald’s
The first McDonald’s restaurant opened in 1948 and sold hamburgers for 15 cents, with only 9 items on the menu. Over seventy years later, the global empire we know today has constantly evolved to battle new competitors and match changing consumer tastes. In recent years, McDonald’s has created healthier menus and pledged that all its packaging will come from sustainable sources by 2025. But the big secret behind the company’s global popularity is its ability to adapt to regional tastes. Familiar sounding menu options are given a unique local twist in countries around the world, such as the “McKroket” in the Netherlands, the “McFalafel” in Egypt, and the “Maharaja Mac” in India. However, McDonald’s retains its unique identity through familiar restaurant design, service, branding, and iconic food options, such as the Big Mac. This means that on every continent, the McDonald’s experience remains consistent and recognizable. Takeaway for hotels: McDonald’s maintains its core identity while making subtle changes to meet the preferences of its global customer base. This tale of success translates easily to the travel industry. For any hotel, it’s imperative to adapt to the unique needs and tastes of your customers.
Is your hotel marketing and on-property experience tailored t o international guests ? Are you ready to meet the new expectations of the upcoming Gen Z traveler? To win more business, you have to adjust your approach to match the unique preferences of different audiences. But remember, it’s essential to remain true to your core identity. Just like McDonald’s, your brand image should retain a consistent and familiar feel, no matter where or who you’re marketing to. 5. Focus on being unique Case study: Innocent Being able to differentiate from the competition underlies the success of all great brands. To earn attention and build a loyal following in a crowded marketplace, creating a point of difference often comes down to clever marketing.
This is something that the UK smoothie company Innocent does brilliantly. Innocent stands out with a wonderfully playful and chatty tone of voice, which is consistently reinforced through its advertising, packaging, and social channels. On the Innocent website, customers can get in contact by calling “the bananaphone”. There’s also a section called “Bored?” that features photos, pencil drawings, and links to quirky videos. Innocent also lets customers know exactly what goes into every bottle in its breezy, off-the-cuff style:
The company also takes a creative approach to marketing. In additional to experiential events and launching its own book range, Innocent hosts an annual charity event called the “ Big Knit ”, which involves people knitting little woolly hats and putting them on Innocent smoothie bottles, with 25p from each bottle sale going to charity. Takeaway for hotels:
Create a distinct point of difference from your competition. As outlined above, this can be achieved by crafting a unique tone of voice . But you can differentiate in other ways too.
Hire a professional photographer to create attention-grabbing images of your property. Turn your blog into a go-to travel resource for your destination by posting inspiring and original content. And make yourself stand out from the OTAs by hosting unique local experiences . Just like Innocent has done, take joy in being different from everyone else. Look at your competition and find ways to create a brand identity that makes you stand out and instantly recognizable. Marketing lessons from global brands Whether your hotel is marketing on a local, national, or global scale, you can engage more guests by applying the lessons from the five brands outlined above. Much more than huge financial clout, the success of each brand comes down to applying a few fundamental lessons of great marketing, and these can be applied whatever your budget.

Make the Most of Liverpool Airport, a Gateway to Europe

Home / Europe / Make the Most of Liverpool Airport, a Gateway to Europe Make the Most of Liverpool Airport, a Gateway to Europe Europe Liverpool ’s City Centre has expanded massively over the last few years. The local economy has boomed, hotels and restaurants are springing up all over the city, and the Liverpool One complex has brought a lot of people back to the Mersey for quick breaks and last-minute getaways. If you are local to the city, or to Merseyside, you have probably been enjoying everything that 21st Century Liverpool has to offer and loving every minute of it, but you deserve a quick break of your own every now and again too. Liverpool John Lennon airport has been a travel hub for European travellers, and visitors from farther afield, for a long time now but many of the planes leave half empty with not enough people taking advantage of low-cost airfares and the airport ’s close proximity to the city centre and its excellent transport links.
For very little money, you can explore some of Europe’s fantastic cities and the wider countryside, and the journey can begin from the bus stop on your street. Here is a look at some of the top European destinations you can get to from Liverpool John Lennon airport , and some of the things you can do when you get there for a quick city break.
Paris – A City for Lovers The rivers of Paris are only a short hop away from Liverpool ’s Docks, with a number of daily flights available. Paris is a city famed for its culture, cuisine, and fashion, and has long been a favourite for couples wanting a romantic break and a special time they can remember together.
Visiting the city doesn’t have to be expensive either, with a number of accommodation options that don’t break the bank – there are budget hotels and Airbnb lettings available all across town. There are plenty of adventures to be had in Paris, but the most famous is sometimes a little forgotten.
Disneyland Paris is just outside the city and is a great day out for couples and families alike. Day passes are quite inexpensive compared to many theme parks or resorts, and the experience is well worth the money.
Rome – For a Journey Through History Rome is one of history’s great cities and offers fantastic food and drink to complement its amazing architecture, some of which is older than London . Once the centre-piece of the Roman Empire, the city of Rome is now the centre of Italian culture, with football and opera offering visitors a unique spectator experience in one of its many stadiums and opera houses. Flights to Rome can be incredibly cheap, especially if you plan ahead and book early. Not got your passport yet? Don’t worry, the Liverpool passport office is right in the centre of the city; so now you can get the paperwork sorted and begin planning your Roman adventure.
Barcelona – For a Party Until Dawn The Catalonian Capital of Barcelona is one of Spain ’s oldest and most beautiful cities. Its art and architecture have drawn people to the city for a long time, and its cuisine and local customs create an extra sense of adventure.
Dinner may not start late until into the night, with many families not dining until after 9 or 10 at night. Indeed, drinking and partying can often last right until lunch the next day if the occasion is right. Barcelona has a rich sporting history, with one of the world’s most successful football teams, a world-renowned Formula 1 racetrack, and it was the site of the 1992 Olympics with many of the buildings constructed for the event still in use today. Barcelona is the perfect weekend getaway for couples looking for long nights and lazy days away from home.
Amsterdam – For Art and Inspiration Not just for the stags and hens, Amsterdam has so much more to offer its visitors than hedonism and herbal highs. Amsterdam has its own cultural significance and claims to history, with some of Europe’s finest museums and art galleries.
It was at the centre of some of World War Two’s most incredible stories of heroinism, including the story of ‘hidden child’ Anne Frank, and lesser-known Tina Strobos, a woman who housed persecuted Jews during Nazi Occupation and helped them flee to safety while she stayed behind to continue her work. There is much more to Amsterdam than red lights and coffee bars, though feel free to take advantage of those attractions if you choose, and cheap flights and accommodation are available all year round for travellers in the North West.
Berlin – For Beerhalls and Bratwurst The German city of Berlin is becoming a European tourist hotspot. With the reunification of the city’s East and West sides after the fall of the Soviet Union, and the city’s dividing wall with it, a new Berlin has risen from the turmoil to become a European centre for technology and finance.
As the European Union has grown, and become a stronger economy on the world stage, Berlin has grown exponentially with it and is now full of restaurants, hotel, bars, and shopping complexes. Many Europeans are now using Berlin as a shopping destination , taking a quick city break to one of Europe’s cleanest and most advanced cities, and stocking up on Christmas and Birthday gifts for family and friends.
This can increase the cost of travel to Berlin towards the end of the year, so plan ahead. A summer break in Berlin is a great option, with a number of large outdoor events and one of the world’s best Air and Space museums just a short bus ride away from the city centre.
Reykjavik – For Hot Baths and Cool Nights Not strictly a European destination in some people’s book, Reykjavik in Iceland has become a hugely popular destination for British travellers looking for an exclusive destination that offers something a little new and different. Iceland’s scenery can be quite beautiful, and the chilly climate gives it a wintery feel.
A visit to Reykjavik is a trip to the whole island in many respects, with the majority of the small nation’s attractions centred around its only city. The beauty of this is that you are never far away from the adventures Iceland has to offer.
It’s hot spring baths are a popular destination for tourists and locals alike. Geothermal heating from one of Iceland’s many volcanoes gives clean and clear pools of snow-melt water a toasty natural temperature that contrasts nicely with the near-freezing air temperatures. Liverpool John Lennon Airport is not just a place for visitors to the fine city of Liverpool to land, it is also a place for us to take off and find our own relaxing break. Some of Europe’s best destinations are just a short-haul flight away from your doorstep and travelling to Europe and beyond has never been cheaper or easier.
It doesn’t always take planning and preparation either, with low-cost airlines offering cheap last-minute flights, and companies like Airbnb offering deals all year around. Everyone deserves a break from the hustle and bustle of home life , so why not change your scene and enjoy all that Europe has to offer.
Don’t forget to visit the passport office, Liverpool , first!
. Google News: Traveling Europe

One Response

  1. Irwin September 16, 2019

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